Email a friend
Print Friendly

H-D Sportster trade-in program returns

Receive full MSRP value when trading up for big Twin or V-Rod

By Motorcycle.Com Staff, Jul. 09, 2009
Harley-Davidson is bringing back its Sportster trade-in program, offering full manufacturer suggested retail price value when trading for a big Twin or V-Rod motorcycle.

From July 1 to Aug. 31, customers who purchase a Sportster 883 or 1200 motorcycle at participating dealerships can get the original MSRP value when upgrading to a larger Harley-Davidson Twin or V-Rod within a year, in the Ride Free II Guarantee.

Harley-Davidson ran a similar program over the winter from Dec. 26, 2008 to Mar. 31, with positive results. In the company’s first quarter report in April, Harley-Davidson said the Ride Free program “successfully created consumer interest and reinforced the brand value of Harley-Davidson motorcycles.”

Unlike the winter campaign, the summer Ride Free program includes the XR1200 along with six other Sportster models.

The 2009 XR1200 has been added to Harley-Davidson's summer Ride Free program.“We’re excited to give customers who purchase new 2009 Sportster models the guaranteed MSRP value if they choose to trade-in to a Big Twin or V-Rod model within a year,” says Dino Bernacchi, Harley-Davidson director of advertising and promotion. “The exceptional value of our motorcycles provides a unique way to reward our customers and give them more choices to enjoy the freedom and passion of the Harley-Davidson experience, especially during an uncertain economy.”

For the Ride Free II Guarantee, Harley-Davidson defines MSRP as being the original factory-delivered MSRP including factory-installed options. Additional parts and accessories, taxes, titles, licenses, set-up charges, extended service plans GAP coverage and dealer add-ons are not included.

Related Reading
Harley-Davidson Reviews
H-D guarantees Sportster trade-in value