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H-D Sportster trade-in program returns
From July 1 to Aug. 31, customers who purchase a Sportster 883 or 1200 motorcycle at participating dealerships can get the original MSRP value when upgrading to a larger Harley-Davidson Twin or V-Rod within a year, in the Ride Free II Guarantee.
Harley-Davidson ran a similar program over the winter from Dec. 26, 2008 to Mar. 31, with positive results. In the companys first quarter report in April, Harley-Davidson said the Ride Free program successfully created consumer interest and reinforced the brand value of Harley-Davidson motorcycles.
Unlike the winter campaign, the summer Ride Free program includes the XR1200 along with six other Sportster models.
For the Ride Free II Guarantee, Harley-Davidson defines MSRP as being the original factory-delivered MSRP including factory-installed options. Additional parts and accessories, taxes, titles, licenses, set-up charges, extended service plans GAP coverage and dealer add-ons are not included.
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