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H-D Pink Label helps breast cancer group

New clothing line funds YourShoes support hotline

By Motorcycle.Com Staff, Jan. 06, 2010
Harley-Davidson is introducing a new clothing line supporting a breast cancer support center.

A portion of the proceeds from the sales the Harley-Davidson Pink Label Collection will fund the YourShoes 24/7 Support Center, a national toll-free hotline staffed by breast cancer survivors.

YourShoes gives those diagnosed with breast cancer a line of support with counselors who have gone through the same experiences. YourShoes is administered by the non-profit Breast Cancer Network of Strength, formerly known as the Y-ME National Breast Cancer Organization.

“Having a strong support system is critical to surviving breast cancer,” says Margaret C. Kirk, president and chief executive officer of Breast Cancer Network of Strength. “That’s why we’re thrilled to have the support of Harley-Davidson, as well as their family of employees, dealers and owners. With their help, we can make sure no one faces this disease alone.”

The new Pink Label Collection was conceived and designed by the Harley-Davidson Women’s MotorClothes Product and Development and Design team.

“We were inspired to create the Pink Label Collection by the countless women riders and passengers that we’ve encountered on the open road and at events who’ve been impacted by breast cancer,” says Kathy Whalen, Harley-Davidson category manager of general merchandise. “We wanted to create something that honored their personal journey, as well as let them know that they never have to ride alone.”

The collection consists of 12 items, each with a touch of pink, the color symbolizing breast cancer. Items include a half helmet, leather jackets, shirts and pants. The Pink Label Collection is available online and at Harley-Davidson MotorClothes retail locations.

For more information about YourShoes and the Breast Cancer Network of Strength, visit http://www.networkofstrength.org/.