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H-D expanding into India

New subsidiary begins establishing dealer network

By Motorcycle.Com Staff, Aug. 27, 2009
Harley-Davidson is expanding into India with a new subsidiary located near Delhi.

The new subsidiary will be based in Gurgaon, India, and will begin selling Harley-Davidson motorcycles in 2010.

“As India continues to extend its global reach, so does Harley-Davidson,” says Matthew Levatich, Harley-Davidson Motor Company president and chief operating officer. “We believe Harley-Davidson has outstanding opportunities for continued growth around the world.”

India has a population of over one billion people and is the world’s second largest motorcycle market. Motorcycle sales in India are dominated by inexpensive, small-displacement models, but Harley-Davidson foresees growth based on a strong economy and a rising middle class.

“Given the rapid development of India’s economy and physical infrastructure, this is exactly the right time to bring the world’s greatest motorcycles to one of the world's largest motorcycling nations,” says Levatich. “Our unique brand, distinctive motorcycles and strong experience in the leisure motorcycle market make us naturally suited to help lead and define the next era of motorcycling in India.”

Levatich is invited to speak at the Society of Indian Automobile Manufacturers convention Aug. 28 where he is expected to reveal further details about Harley-Davidson’s plans. The company’s first steps will be to establish a dealer network and grow the Harley-Davidson brand.

“As a key next step, we are looking for local dealer partners who share our passion and commitment to building customer relationships, the Harley-Davidson brand and our business in India for the long term,” says Anoop Prakash, the managing director of the new subsidiary.