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H-D completes purchase of MV Agusta

$108 million for Italian motorcycle brand

By Motorcycle.Com Staff, Aug. 08, 2008
Harley-Davidson has finalized its purchase of Italian motorcycle maker MV Agusta.

The Motor Company has acquired 100% of MV Agusta Group shares for approximately 70 million euros (US$108 million) which includes the elimination of an existing 45 million euro (US$69 million) bank debt.

“We are thrilled to welcome the MV Agusta family of customers and employees into the Harley-Davidson family of premium motorcycle brands,” says Jim Ziemer, chief executive officer of Harley-Davidson, Inc. “Our primary focus with this acquisition is to grow our presence and enhance our position in Europe as a leader in fulfilling customers’ dreams, complementing the Harley-Davidson and Buell motorcycle families”

The purchase of MV Agusta expands Harley-Davidson's European presence and opens opportunities for bikes like the Brutale 1078RR with The Motor Comany's resources.With MV Agusta and subsidiary Cagiva in its fold, the iconic American company further expands its presence in the European market where Harley-Davidson already claims a double-digit growth rate in sales over the last three years.

Harley-Davidson has appointed Matt Levatich as managing director of MV Agusta Group. Levatich had previously worked in various positions in Harley-Davidson’s sales and marketing team and was most recently vice president and general manager of parts and accessories and custom vehicle operations.

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