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H-D announces line-up for Indian market

Harley-Davidson enters new market with 12 models

By Motorcycle.Com Staff, Jan. 05, 2010
Harley-Davidson will introduce 12 models to India in the company’s first foray into the burgeoning market.

Harley-Davidson India announced its inaugural lineup at the 2010 India Auto Expo. The Motor Company’s display at the Auto Expo featured a custom-painted Fat Boy, expected to be the first Harley-Davidson model to available in India. Other models representing Harley-Davidson’s five motorcycle families will also be introduced.

The Fat Boy will be joined by the Heritage Softail Classic in the Softail family. The Dyna family will be represented by the Street Bob and Super Glide Custom. The Touring line-up will consist of the Road King, Street Glide and the Ultra Classic Electra Glide CVO. The Night Rod Special will be the lone V-Rod model. The Sportster family will be represented by the XL883L Sportster Low and the XL1200N Nightster, as well as the unavailable-in-North-America XL883R Roadster and blacked-out XR1200X.

The 2010 XR1200X, a blacked-out version of the XR1200, isn't available in the States, but it will be available for Indian customers.

“For over a century, Harley-Davidson has inspired motorcyclists across the world to celebrate their passion for riding,” says Anoop Prakash, managing director of Harley-Davidson India. “Our experience in leading the leisure motorcycle market worldwide makes us naturally suited to help lead and define leisure riding in India. We entered India with a promise to bring riders the pure Harley-Davidson experience with bikes from every family. Over the past year we have listened to riders across India at our many events, and we have produced a line-up to stir their soul.”

India is the world’s second-largest market for motorcycles. Indian motorcycle sales are dominated by small, inexpensive bikes, but Harley-Davidson is targeting the country’s growing middle class.

Prices range from Rs 6,95,000 (US$15,040) for the Sportster Low, to Rs 34,95,000 (US$75,755) for the CVO Ultra Classic Electra Glide. Those figures seem high compared to their American prices ($6,999 for the Sporster Low and $35,999 for the CVO Ultra Classic Electra Glide). By comparison, however, Yamaha Motor India announced its 2010 R1 will retail for Rs 12,50,000 (US$27,094), compared to its American price of $13,290.

“We have worked hard to give every enthusiast an opportunity to realize their dream of joining the global Harley-Davidson family,” says Prakash. “Our aim is to provide our riders with a world-class ownership experience comparable to the best in the world. We will have available genuine parts and accessories and a broad selection of riding apparel and merchandise through our dealer network in India.”

Harley-Davidson India is expected to open dealerships in New Delhi, Mumbai, Bangalore, Hyderabad and Chandigarh. Orders will be accepted in April with delivery commencing in June.

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