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H-D and Buell support female riders

Manufacturers to sponsor Women & Motorcycling Conference

By Motorcycle.Com Staff, Dec. 24, 2008
The American Motorcyclist Association announced that Harley-Davidson and Buell will be the presenting sponsors of the 2009 AMA International Women & Motorcycling Conference. From Aug. 19-22, women will celebrate the freedom and control that comes with taking to the open road on two wheels at the fifth AMA Women’s Conference in Keystone, Colo.

This will be the second time the Motor Company has been the presenting sponsor of the conference, which will offer an opportunity for thousands of women riders to come together and enjoy the camaraderie, scenic roads and informational seminars during the conference.

“Harley-Davidson and Buell are excited to be very involved with this incredibly important and fun event that will bring together thousands of women riders,” says Leslie Prevish, Women’s Outreach Manager, Harley-Davidson Motor Company. “The Motor Company has been committed to encouraging women to ride for decades even marketing the 1920 Sport model as ‘The Woman’s Outdoor Companion’. Being the main sponsor of the AMA conference is another example of how Harley-Davidson continues to promote and support women in the sport of motorcycling.”

According to the Motorcycle Industry Council, women now account for 12.6 percent of all motorcycle riders, a 29 percent increase since 2003. As a reflection of this trend, the AMA has seen an increase in conference attendance over the years and anticipates that it will double at the 2009 event with more than 2,200 participants.

The MIC reports that women represent 12.6% of all motorcycle riders.“The AMA could not be more pleased to welcome Harley-Davidson and Buell as the presenting sponsors of the fifth AMA International Women & Motorcycling Conference,” says Tigra Tsujikawa, manager of AMA marketing and special events. “This highly anticipated event brings the very best of the motorcycling world to women motorcyclists. It’s going to be a first-class conference, and we are excited to align ourselves with the world-class products and people of Harley-Davidson and Buell.”

In addition to a wide range of daily workshops, conference attendees will have the opportunity to demo new bikes, shop for the latest gadgets and gear at the vendor marketplace, and enjoy after-hours social activities. The conference is not restricted to women only – attendees are encouraged to register their spouses, partners, family and friends. Keystone is located just 90 miles west of Denver. With the picturesque Rocky Mountains as a backdrop, riders will be able to take advantage of the scenic riding opportunities in the area, including some legendary two-lane, off-road and dual-sport adventures.

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