Email a friend
Print Friendly

Ford unveils Harley-Davidson F-150

Custom truck unveiled at Chicago Auto Show

By Motorcycle.Com Staff, Feb. 10, 2009
Ford Motors unveiled the 2010 Harley-Davidson edition F-150 at the Chicago Auto Show this week, combining distinctive Harley-Davidson styling with the best-selling F-150.

This niche market co-branding exercise marks the 14th Harley-Davidson edition of an F-Series truck dating back to 2000. The collaboration between these two companies has produced eight F-150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Harley-Davidson F-450 edition truck. The new 2010 truck is officially the first Harley-Davidson edition truck to be constructed from Ford’s award-winning 2009 F-150 chassis.

“Our successful co-branding, unmatched in the industry, offers customers true specialized truck luxury,” says Derrick Kuzak, Ford’s group vice president of Global Product Development.

Unique features to the HD Edition truck are the front fascia and grille, model-specific badges, sport suspension, a custom premium interior with a limited-edition serialization plate and standard 22-inch polished, forged aluminum wheels, the largest in the F-Series lineup. The paint selection is Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake.

Ford unveiled its 14th Harley-Davidson edition F-Series truck.
The truck's interior was designed with a prominent Harley-Davidson theme.

“There’s a real tie-in between the truck’s interior and exterior designs,” says Patrick Schiavone, Ford design director. “It’s very much like how some customized Harley-Davidson motorcycles have a prominent theme that runs through them. That’s how we tie it in with custom bikes.”

The custom luxury truck also ties in the Harley related elements in the smallest of details.

“The theme of the seat was designed to resemble a Harley biker jacket,” says Schiavone. Thematic touches include seat backs with ribbed leather treatments, engraved Harley-Davidson button snaps and even zippered map pockets featuring zippers identical to those on Harley jackets.

The 2010 Ford Harley-Davidson F-150 is equipped with a 5.4L engine rated at 320 hp and 390 ft-lbs of torque and mated to a six-speed automatic transmission with a sport-tuned exhaust and a top speed of 115 mph. The truck is available with 4x2 or an optional all-wheel drive, which features settings of 4x2, AWD and 4x4 high, unique to the Harley-Davidson edition on the F-150 platform. All 2010 Ford Harley-Davidson F-150 models will be SuperCrews.