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Ducati plans Canadian expansion

Three flagship dealerships planned for ’09

By Motorcycle.Com Staff, Dec. 23, 2008
Ducati North America has announced plans to push its Canadian market forward beginning in early 2009. As Ducati organizes its agenda for the upcoming motorcycling season, it will focus Canadian resources on supporting the growing dealer network.

After competing in the Parts Canada Canadian Thunder Superbike Series and winning the 2008 Canadian Thunder championship, Ducati will continue to develop its Canadian business with three new destination dealerships opening in 2009. The new flagship retail locations are planned for Montreal, Toronto and Laval.

The investment in facilities by Ducati and it’s Canadian partner dealers is part of a very successful and growing retail design program that was introduced by Ducati North America in 2007, with the 2008 Dealernews Grand Prize winner, Erico Motorsports of Denver, Colo.

“We are thrilled with the success the NCR Ducati team had this year, and are even more excited about the ambitious new projects going on with Ducati’s Canadian dealerships,” says James Viola, marketing director of Ducati North America. “The commitment being made by dealers in new stores underscores the confidence in the brand.”

The Ducati NCR squad dominated the Canadian Thunder class championship with the 848 Superbike. The team surpassed the goals it set out to achieve in 2008 by not only capturing the championship, but winning every race and finishing 1-2 four times during the season.

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