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Ducati appears in new Jim Carrey film

Hypermotard S featured in “Yes Man”

By Motorcycle.Com Staff, Dec. 18, 2008
Ducati North America announced today that its Hypermotard S will be featured in the upcoming Warner Bros. Pictures comedy, “Yes Man”.

The movie stars Jim Carrey as Carl Allen, a man whose life is going nowhere – with the operative word being “no” – until he signs up for a self-help program based on one simple covenant: say yes to everything and anything.

Unleashing the power of “Yes” begins to transform Carl’s life in amazing and unexpected ways. With no previous riding experience, Carl takes to the streets on the Ducati, holding on for dear life in a wild, hilarious ride through Los Angeles.

The helmet may be DOT-approved, but the hospital gown is probably not be the best choice for riding gear.“We are proud to showcase our brand in such an entertaining film,” says Michael Lock, chief executive officer of Ducati North America. “The Hypermotard S was a natural fit for such a fun movie and the scenes with the bike bring the excitement and liveliness of the Hypermotard to the screen.”

The film will be in theaters nationwide Dec. 19. In addition, Ducati partnered with Warner Bros. and will be showing the “Yes Man” movie trailer on dealership websites throughout the country in addition to the home page.

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