Ducati achieves record North American market share

Company posts two quarters of consecutive growth

By Staff, Jan. 21, 2011, Photography by Milagro
Ducati North America has announced that is has achieved significant growth over the last six months of 2010, including posting retail gains of 35 percent in December compared to the same period in 2009.

Ducati says it also experienced sales growth of eight percent in the third quarter and nine percent in the fourth quarter of 2010, which defies the trend of an industry that Ducati says declined 15 percent and 14 percent in each respective quarter.

“Ducati closed the year with record market share in North America due to a combination of innovative new product, dealer network support and dynamic marketing programs,” Ducati North America says in a release.

Ducati Hypermotard 796

In 2010, Ducati introduced a host of new products that the company says contributed to its retail success in North America. Ducati mentions the Hypermotard 796, Hypermotard 1100EVO and EVO SP; Monster 696 ABS, Monster 796, 848 EVO Superbike, 1198S Corse Superbike and the Multistrada 1200 family.

The Ducati Performance department; which oversees accessories, apparel and spare parts, followed the positive trend set by motorcycle sales. In 2010, spare part sales were up seven percent, accessories up five percent and apparel sales increased 24 percent.

‘We are very satisfied with Q3 and Q4 results, with a solid growth from 2009 and a record market share. These achievements mark the turning point for Ducati in North America,” says Cristiano Silei, CEO of Ducati North America. “We are extremely excited about our potential for 2011 with the arrival of the Diavel complimenting our outstanding product line-up and our marketing and dealer support programs coming into full fruition.”