BMW reports first half 2010 sales

Sales up 21.4%

By Motorcycle.Com Staff, Jul. 08, 2010
BMW Motorrad reported a 21.4% increase in sales over the first half of 2010 compared to the previous year.

Over the first six months of 2010, BMW sold 57,015 motorcycles worldwide, up from the 46,972 sold in the first half of 2009. The first half ended with 11,684 units sold in June, up 23.2% from the 9,402 units sold in 2009. June marked the sixth consecutive month BMW reported an increase in sales.

Leading the way was the R1200GS. Not only did the enduro bike lead all BMW models in sales, it was the highest selling motorcycle in the world with an engine displacement over 500cc.

The R1200GS was BMW's highest seller over the first six months of 2010.

Another strong seller was the S1000RR which was the second-highest selling 1000cc sportbike in the world with 6,459 units delivered in the first half of 2010 (and 1,223 units in June alone).

BMWs immediate future also looks positive with the recently announced six-cylinder K1600GT and K1600GTL models which will be officially presented to the public in the autumn.