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BMW announces 2009 sales figures

Overall sales down but market share increased in 2009

By Motorcycle.Com Staff, Feb. 05, 2010
BMW Motorrad claimed a successful 2009, achieving its sales targets and increasing market share in tough economic conditions.

The German manufacturer delivered 87,306 BMW motorcycles in 2009, down from 101,685 in the previous year. That marked a 14.1% drop, but represented the second-lowest decline among BMW and its competitors.

According to BMW, the global market for 500cc and larger motorcycles dropped 40% from 2007 to 900,000 units, including a 32% drop in market sales in 2009 alone. Despite the shrinking market, BMW claims an increase in market share in Great Britain, Italy, France, Spain, Japan, the U.S.A. and its native market, Germany.

In the U.S., BMWs third largest market behind Germany and Italy, the overall market decreased 41.6%, but BMW registered a drop of only 22.5% compared to 2009. With 9,168 units sold in 2009, BMW claims an increase in market share of 500cc-plus motorcycles to 2.6% from 0.6%.

BMW's best seller, the R1200GS, returns for 2010 with an updated engine.

BMWs top-selling model in 2009 was the R1200GS at 15,864 units. The F800GS (10,974 units), F800R (5,828 units) and the R1200GS Adventure (8,803 units) were also fairly successful in 2009.

For 2010, BMW is expecting positive results for the S1000RR. BMW reports 2,300 orders for the sportbike since its market launch Dec. 6, 2009.

BMW is also launching updated versions of the R1200GS, R1200GS Adventure and R1200RT, featuring a new DOHC flat twin engine inherited from the BMW HP2 Sport.

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