2010 MV Agusta F4 price announced

MSRP set at $18,500

By Motorcycle.Com Staff, Jun. 23, 2010
MV Agusta USA has priced the new 2010 F4 sportbike at $18,500.

The new 2010 MV Agusta F4, the first and likely only version to be produced under Harley-Davidson ownership, is now available at American dealerships. Re-engineered for 2010, the F4 received a new 998cc engine, more compact chassis and a lighter swingarm. Also new is a traction control system offering eight levels of adjustment.

“For over ten years, MV Agusta USA has consistently offered only the very best motorcycles to those looking for the ultimate in performance, design, and exclusivity,” says Lawrence Ferracci, MV Agusta USA operations director. “With the announcement of U.S. pricing set at $18,500 for the 2010 F4, we're offering our finest standard production model ever at a price that allows more people to experience it. Riders interested in the best need to take a serious look at the 2010 MV Agusta F4.”

The 2010 MV Agusta F4 is also first model released since the retirement of the bike's original designer, Massimo Tamburini.

MV Agusta also recently announced a new financing program with Chicago-based MB Financial.

“Recent initiatives at MV Agusta, and our ability to introduce the 2010 F4 at $18,500, demonstrate MV’s commitment to the North American market,” says Ferracci. “It also highlights the great efforts over the last 24 months by our management team, engineers, and employees to bring this revered motorcycle brand's latest and best to market at a better than expected price.”

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