Fueling the motorcycling craze in the early days and helping to build brand loyalty were the local motorcycle clubs that sprang up all over the country. Unlike the HOG chapters of today, these clubs were not sponsored by the company, but they thrived on the riders’ passion for the open road. The museum has many displays of embroidered club shirts, hats, patch jackets, Banners, photographs, pins, and other items from several decades of club activities.