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Old 07-17-2005, 10:31 PM   #1
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Default Re: Yamaha to grow share in India

I hope they don't lose their rupees.
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Old 07-18-2005, 01:03 AM   #2
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Default Re: Yamaha to grow share in India

i like the shaadi ad on the page....

shaadi: "meet your life partner" at

"the world's number one matrimonial website"
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Old 07-18-2005, 03:08 AM   #3
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Outsourcing is helping present third-world countries become former third-world countries. And where some motorcycle markets expand, others shrink. I wonder what Harley Davidson will do when the American motorcycle market shrinks? I like Harley and want them to survive for another hundred years. Maybe Harley should start making V-twin scooters called "scruisers"?
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Old 07-18-2005, 03:25 AM   #4
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What better place to revive Indian?
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Old 07-18-2005, 05:03 AM   #5
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Default Re: Yamaha to grow share in India

Yamaha should hire Aishwaria Rai to be the official spokesperson and I hereby volunteer to be her personal m/c advisor.
"Make no mistake, Communism lost a big argument - one we know today as the 20th century."
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Old 07-18-2005, 06:42 AM   #6
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They still build Enfield Bullets over there. Isn't that what Indian did the last time? Maybe buy a few motors and start back up, even though Enfield technology is a little advanced for Indian.
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Old 07-18-2005, 07:17 AM   #7
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Hey, there was a sportster-cruiser-chassis booth at MotoGP: Yes, you too could make a flat-floor cruiser using the Sportster V-twin...

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Old 07-18-2005, 07:45 AM   #8
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From a guy who has ridden motorcycles in india for 10 years ..

More than half the Indian population ride motorcycles , because cars feel claustrophobic in the huge traffic growth.

I guess they will be making small capacity motorcycle as they do now. Big bores ? i think are still too much for the indian market until the roads improve, personally i'd rather hit a cow at 80 KMPH than on a bigger motorcycle at 160 KMPH.

Having said that it , old carburetted 600's like the 2002 ninja zx6 (or the yamaha equivalent ) i have would do well i think if the price is rt with some serious cooling modifications with the normal 100+ F temperatures there .
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Old 07-18-2005, 08:16 AM   #9
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The Indian market is nothing like people in the US are accostomed to. the two wheeler there is as much a common mode of transport there as cars are over here in the US and sales are driven by the lifestyle needs and constraints of the Indian consumer.

bikes have to be cheap. With cars starting new at a bit over $4,000, and perfectly good lightly used cars coming in at $2500 or less, motorcycles are constrained to remain small. Somebody who can buy an expensive motorcycle will buy a car instead.

This means that motorcycles there are mostly single cylinder machines of 100 to 150cc that get 150mpg or better and cost about $1500. You see thousands of these things everyday and are the backbone of personal transport.

The Japanese got things started but have lately fallen behind. THe problem for them is that Indian manufacturers like Bajaj have learned to engineer and produce motorcycles domestically and do it very well. the R&D costs for the japanese manufacturers in Japan are far too high when they have to produce a machine equal to a Bajaj. Moreover, they do not have the option of producing pricier machines that are superior to the domestic machines because the market is extremely price sensitive.

There are other manufacturers besides Bajaj that are doing work domestically such as LML and TVS, but Bajaj is the company to watch because their Pulsar model really is a very good machine that demonstrates that Bajaj can do the job. Baja is an engineering focused company and I expect them to grow their abilities and competencies.

but I do not expect them try to stake it out in the US. For one thing, there is far too much potential in India, China, the Philipines, South america, other south and southeast asian countries. For another, Bajaj has built its business model supplying to a commuter market, not a hobby market. Its skill and competence is not in making sexy race bikes that westerners would buy to look good on. bajaj street cred: 0. If people here scoff at already established Hyosung, what chance does bajaj have?

But Bajaj is not a small company, however. It earned $174M in after tax profit last year.

what about the foreign companies? Honda and Yamaha used to own the market a decade ago. Yamaha had the really zingy RX100 that really was a lot of fun to drive and often wish I could have one here in the US for round town work. Honda produced in cooperation with Indian partner Hero Honda the CD100 model which brought phenomenal fuel economy, unbreakable reliability, and neglibile running costs. THis Honda model is still going strong in India, 20 years later. Honda sells about 1.7 million units of these a year. Just think about that. Yamaha however faltered when emissions regulations and fuel price shifts ended the interest in two strokes and Yamaha did not respond with 4 strokes that would capture interest in the market.

Part of this is related to the fact that Yamaha was working through an Indian partner, Escorts, which had started with the Yamaha RD350. The RX100 was just another off the shelf model. But when the market changed, Escorts was unable to get Yamaha interested in developing models for the now more discerning Indian consumer and Yamaha sales and the brand in the country collapsed.

Honda has recently struck out on its own, apart from hero Honda, with a line of scooters and a motorcyle called the Unicorn. This will leave the venerable CD100 going on its own, while the Honda brand is free to develop and produce motorcycles to fit other niches. I expect Yamaha wants to do the same thing. I suspect that they now see the value of the Indian market and are now interested in developing models and production facilities. But they have a climb ahead of them. The yamaha name is mud in India right now. THey'll have to create motorcycles that meet the price and economy demands of the Indian consumer while also offering performance, quality, and appeal. Its not going to be easy. Honda and Bajaj are going to make it very tough for Yamaha. THey never should have let their brand and market presence collapse in India.

While Indians are not affluent, and Indian motorcycles are far from sexy, the profits to be had there from the sheer number of motorcycle sold are enormous.
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Old 07-18-2005, 08:42 AM   #10
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My love of all things two-wheeled began when as a 6-year old I would ride with my uncle on his scooter through the streets of Calcutta (now Kolkata).

If you think navigating American cities is taxing, try the major metropolitan areas of South and Southeast Asia. It's sheer madness, but millions of Indians do so every day (and lady passengers in saris ride side saddle!) with no sweat off their brow. Poor roads, loris, rickshaws, taxis, other autos, cows and their dung, street dogs, and pedestrians conspire to create an urban obstacle course most Americans would go out of their way to avoid. Indian motorcycles are built tough and built to last through mish mash of Indian urban life. They have done a good job.

Go India Go!
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