Go Back   Motorcycle Forum > Motorcycle.Com General Discussion > Motorcycle News > Old News > MV Agusta

Reply
 
Thread Tools
Old 12-28-2005, 05:58 AM   #1
BrowningBAR
Snuggles

 
Join Date: Jun 2007
Location: In a really, really, really old farmhouse
Posts: 4,369
Default Re: Proton selling MV Augusta for 1 Euro.

Why do the Italian bike makers have such a problem being stable/profitable? Is it poor management? Are their markets to small?



Some of these groups make some very nice looking bikes. Do they need a bike that is more affordable to appeal to a larger market? And if that is the case, than why does BMW survive? Or is Beemer's bike segment loosing money also and they survive off of the car market.



Is it really that tuff to be profitable manufacturing bikes?
BrowningBAR is offline   Reply With Quote

Sponsored Links Remove Advertisements
Motorcycle Forum
Advertisement
Old 12-28-2005, 07:37 AM   #2
naco_traficante
Registered Member
 
naco_traficante's Avatar
 
Join Date: Jun 2007
Posts: 466
Default Re: Proton selling MV Augusta for 1 Euro.

Hey ! I would have given them 2 Euros and my snow-blower. They should have checked with me first.

naco_traficante is offline   Reply With Quote
Old 12-28-2005, 08:29 AM   #3
teknoman
Registered Member
 
Join Date: Jun 2007
Posts: 480
Default Re: Proton selling MV Augusta for 1 Euro.

Do I hear 3 Euros????
teknoman is offline   Reply With Quote
Old 12-28-2005, 08:29 AM   #4
teknoman
Registered Member
 
Join Date: Jun 2007
Posts: 480
Default Re: Proton selling MV Augusta for 1 Euro.

Do I hear 3 Euros????
teknoman is offline   Reply With Quote
Old 12-28-2005, 09:16 AM   #5
bassogap
Founding Member
 
Join Date: Nov 2001
Posts: 4
Default Re: Proton selling MV Augusta for 1 Euro.

WTF is "MV Augusta"?



I'd have paid quite a bit for MV Agusta, though.
bassogap is offline   Reply With Quote
Old 12-28-2005, 09:29 AM   #6
pushrod
Founding Member
 
pushrod's Avatar
 
Join Date: Nov 2001
Location: Baja 'Bama
Posts: 3,642
Default Re: Proton selling MV Augusta for 1 Euro.

I think that's the division that builds golf carts.
__________________
You would not understand,
this is not how I am...

I have become -
Comfortably Numb.
pushrod is offline   Reply With Quote
Old 12-28-2005, 09:37 AM   #7
anrajala
Founding Member
 
anrajala's Avatar
 
Join Date: Jun 2007
Posts: 1,490
Default Re: Proton selling MV Augusta for 1 Euro.

MV should have sold Proton for 1 euro.



- cruiz-euro
anrajala is offline   Reply With Quote
Old 12-28-2005, 11:07 AM   #8
acecycleins
Founding Member
 
acecycleins's Avatar
 
Join Date: Jun 2007
Location: North Georgia
Posts: 4,129
Default Re: Proton selling MV Augusta for 1 Euro.

MV had great race heritage. Too bad the "new" owners will probably drive it into the ground. Truth be told, Cagiva should be sold to Piaggio and Husky should be sold off to CCM. If that happened then MV could be sold to someone that cares, like Hyosung. Yeah, like the Koreans need an exclusive Italian marquee... But it's better than letting the MV name flounder in obsurity. I hope that MV pulls out of the funk, but holding on to Cagiva and Husky will not help the new owners. Husky has trophies for miles. Someone with race lineage should buy the brand and keep it going as a first class MX/enduro company that it has become.
__________________
"Slack" - a state of being in which everything flows smoothly.....a frame of mind so at ease that the universe naturally cooperates.
acecycleins is offline   Reply With Quote
Old 12-28-2005, 02:19 PM   #9
Vlad
Registered Member
 
Vlad's Avatar
 
Join Date: Nov 2001
Posts: 295
Default Re: Proton selling MV Augusta for 1 Euro.

It is that tough to be a profitable motorcycle manufacturer. You need someone with a sharp pencil, an eye on the bottom line, and the ability to realistically appraise what your brand name is worth in the real world. Triumph and Ducati are successful because they have these traits. BMW also knows how to run a business and continues to produce relevant bikes for the real world. In recent years, they have survived off the welfare checks from the car division, but that has changed. Their recent turn around was a result of their finally putting some spice into their enginering and adding models that will compete in real world terms, not just because they are BMWs.



Generally the Italians have trouble because they are poor managers. The MV Agusta range of bikes is excellent, but has anyone asked who will buy them? Cagiva makes some fine machines, but they can't really compete with Ducati, probably because when Cagiva owned Ducati, it was a money losing venture. Cagiva apparently has a poor management team, whereas the crowd at Ducati, headed by Federico Minoli, knows how to run a business, as well as how to build motorcycles. (I'm not saying Ducati is perfect, but anyone considering the purchase of a sport tourer really needs to go test ride an ST3, it kicks ass, and isn't even that expensive.)



Francis
Vlad is offline   Reply With Quote
Old 12-29-2005, 02:44 AM   #10
stapleking
Founding Member
 
Join Date: Jun 2007
Posts: 10
Default Re: Proton selling MV Augusta for 1 Euro.

Re: Husky



Stay tuned for interesting news ['06]



(-:
stapleking is offline   Reply With Quote
Reply


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off