Motorcycle.com

MOKE1K · 08-02-2011, 07:12 AM

LATE BRAKING NEWS - MCNEWS.COM
-- Yamaha withdrawing from World Superbike Championship

Yamaha Official World Superbike Team withdraws at the end of 2011 season from World Championship

Yamaha Motor Europe N.V. (YME) has decided to withdraw their official Yamaha World Superbike Team at the end of the current season from the FIM Superbike World Championship.

This announcement follows a full strategic review of the Marketing Operations within Europe including all Motorsport activities and takes into account the continuing severe and rapidly changing Powered Two Wheeler market conditions throughout the region.

Due to this decision more resource and focus will now be used for direct “Customer“ activities to ultimately add more value to Yamaha ownership and increased Customer Satisfaction.

YME would like to express their sincere thanks and appreciation for the total commitment, support, and passion shown by the extremely professional and dedicated riders and team members both past and present throughout the many years of participation in the FIM Superbike World Championship.

YME would also like to thank all the highly valued business partners and suppliers who have in-turn supported the team and in addition would like to thank Infront Motorsports, the FIM Superbike World Championship promoters.

YME has chosen this timing of announcement to ensure that all existing obligations are correctly met, and to not limit any opportunities or future planning for all personnel involved.

Riders Marco Melandri and Eugene Laverty are currently respectively 3rd and 4th in the overall 2011 FIM Superbike World Championship standings for riders with 4 rounds to go.

YME and the team will continue to give its maximum efforts until the end of the existing season to try and regain the World Superbike title which Yamaha also won in 2009.

Yamaha will continue the availability of road racing kit parts, known as YEC Racing kit parts, for its R1 and R6 production models for private teams entering at all racing levels.

Morbo the Destroyer · 08-02-2011, 09:23 AM

Wow, that's a surprise. I could see Yamaha dropping out of Moto GP, since its so ungodly expensive, but SBK gives a lot of marketing bang for the buck.

Sales of Powered Two Wheelers must be really dismal.

MOKE1K · 08-02-2011, 11:45 AM

I'm starting to wonder if this has something to do with Dora wanting to purchase WSBK? Ace?

seruzawa · 08-02-2011, 02:26 PM

Translation minus all the stroking: Economy bad. Sales bad. Must cut expenses.

Buzglyd · 08-02-2011, 02:35 PM

Quote:

Originally Posted by seruzawa

Translation minus all the stroking: Economy bad. Sales bad. Must cut expenses.

You forgot, "all the squids grew devil beards and are now riding Harleys."

Dr_Sprocket · 08-03-2011, 03:29 AM

So long, farewell, auf wiedersehen, goodnight!

I wonder how the numbers are working out this year. It seems that for the past couple of years, the reports have touted "less losses than the previous year". How deep can this hole go?

seruzawa · 08-03-2011, 05:56 AM

Quote:

Originally Posted by Dr_Sprocket

So long, farewell, auf wiedersehen, goodnight!

I wonder how the numbers are working out this year. It seems that for the past couple of years, the reports have touted "less losses than the previous year". How deep can this hole go?

All I know is that the bike shops are like ghost towns the last few times I've gone in. And BMW of Utah still has a loaded showroom well into August. Which is weird because last year they sold most of their inventory. The economy is better this year, right? At least that's what they keep telling us.

Dr_Sprocket · 08-03-2011, 02:01 PM

Quote:

Originally Posted by seruzawa

All I know is that the bike shops are like ghost towns the last few times I've gone in. And BMW of Utah still has a loaded showroom well into August. Which is weird because last year they sold most of their inventory. The economy is better this year, right? At least that's what they keep telling us.

I was working the numbers on a Ninja 1000 last week. Pretty sweet bike -- hard luggage available, too! Too bad the insurance lady had to pop my balloon with her over-the-top quote. I tried to tell her it's a touring bike.

12er · 08-03-2011, 02:36 PM

Well whatever happens Melandri hopefully will get another ride. I dont think WSB can survive without a cut or ten to his GF mid race.

silentgrayfellow · 08-04-2011, 07:50 AM

After that comment I had to Go-ogle her...
http://www.gpone.com/images/stories/manu4_n.jpg

08-02-2011, 07:12 AM	#1
MOKE1K Registered Member Join Date: Jul 2008 Location: Kalapana, Big Island Posts: 3,956	Yamaha's outta here! LATE BRAKING NEWS - MCNEWS.COM -- Yamaha withdrawing from World Superbike Championship Yamaha Official World Superbike Team withdraws at the end of 2011 season from World Championship Yamaha Motor Europe N.V. (YME) has decided to withdraw their official Yamaha World Superbike Team at the end of the current season from the FIM Superbike World Championship. This announcement follows a full strategic review of the Marketing Operations within Europe including all Motorsport activities and takes into account the continuing severe and rapidly changing Powered Two Wheeler market conditions throughout the region. Due to this decision more resource and focus will now be used for direct “Customer“ activities to ultimately add more value to Yamaha ownership and increased Customer Satisfaction. YME would like to express their sincere thanks and appreciation for the total commitment, support, and passion shown by the extremely professional and dedicated riders and team members both past and present throughout the many years of participation in the FIM Superbike World Championship. YME would also like to thank all the highly valued business partners and suppliers who have in-turn supported the team and in addition would like to thank Infront Motorsports, the FIM Superbike World Championship promoters. YME has chosen this timing of announcement to ensure that all existing obligations are correctly met, and to not limit any opportunities or future planning for all personnel involved. Riders Marco Melandri and Eugene Laverty are currently respectively 3rd and 4th in the overall 2011 FIM Superbike World Championship standings for riders with 4 rounds to go. YME and the team will continue to give its maximum efforts until the end of the existing season to try and regain the World Superbike title which Yamaha also won in 2009. Yamaha will continue the availability of road racing kit parts, known as YEC Racing kit parts, for its R1 and R6 production models for private teams entering at all racing levels. __________________ "YOU CAN'T BOLT ON SKILL" "The only thing limiting your bike, is you" We survived Bush you'll survive Obama! "the most fundamental fact about the ideas of the political left is that they do not work. therefore we should not be surprised to find the left concentrated in institutions where ideas do not have to work in order to survive." --thomas sowell

08-02-2011, 09:23 AM	#2
Morbo the Destroyer Registered Member Join Date: Oct 2010 Posts: 1,309	Wow, that's a surprise. I could see Yamaha dropping out of Moto GP, since its so ungodly expensive, but SBK gives a lot of marketing bang for the buck. Sales of Powered Two Wheelers must be really dismal. __________________ Fun Facts to Know and Tell! Thomas Jefferson wrote that the 1st Amendment erected a "wall of separation" between the church and the state (James Madison said it "drew a line," but it is Jefferson's term that sticks with us today). The phrase is commonly thought to mean that the government should not establish, support, or otherwise involve itself in any religion. Its.......A FACT!

08-02-2011, 11:45 AM	#3
MOKE1K Registered Member Join Date: Jul 2008 Location: Kalapana, Big Island Posts: 3,956	I'm starting to wonder if this has something to do with Dora wanting to purchase WSBK? Ace? __________________ "YOU CAN'T BOLT ON SKILL" "The only thing limiting your bike, is you" We survived Bush you'll survive Obama! "the most fundamental fact about the ideas of the political left is that they do not work. therefore we should not be surprised to find the left concentrated in institutions where ideas do not have to work in order to survive." --thomas sowell

08-02-2011, 02:26 PM	#4
seruzawa Robby Join Date: Nov 2001 Location: 8501 ft. Posts: 16,803	Translation minus all the stroking: Economy bad. Sales bad. Must cut expenses. __________________ I've seen things you people wouldn't believe. Attack ships on fire off the shoulder of Orion. I watched c-beams glitter in the dark near the Tanhauser Gate. All those moments will be lost in time, like tears in the rain.

08-03-2011, 03:29 AM	#6
Dr_Sprocket Founding Member Join Date: Jun 2007 Location: Delmarva Peninsula Posts: 2,331	Sayonara! So long, farewell, auf wiedersehen, goodnight! I wonder how the numbers are working out this year. It seems that for the past couple of years, the reports have touted "less losses than the previous year". How deep can this hole go? __________________ "Aid to the helpless indigent is civilized. Aid to the irresponsible is socially corrosive." ----- Schizuki (c. 2011)

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08-03-2011, 02:36 PM	#9
12er Founding Member Join Date: Nov 2001 Location: SF Posts: 2,702	Well whatever happens Melandri hopefully will get another ride. I dont think WSB can survive without a cut or ten to his GF mid race.

08-04-2011, 07:50 AM	#10
silentgrayfellow Founding Member Join Date: Jun 2007 Posts: 307	After that comment I had to Go-ogle her... http://www.gpone.com/images/stories/manu4_n.jpg Last edited by silentgrayfellow : 08-04-2011 at 07:54 AM.