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Administrator · 07-11-2008, 02:38 PM

Original Article: H-D announces purchase of MV Agusta

Please discuss the Motorcycle.com article H-D announces purchase of MV Agusta in our Motorcycle Forums below. Use the reply button to let others know your comments or feedback on the article. Constructive criticism is always appreciated, along with your thoughts and personal opinions on the bikes and products we have tested.

pdad13 · 07-12-2008, 12:54 AM

Well, it looks like it's really going to happen.

When can I order my Brutale 1078 RR Crossbones?

seruzawa · 07-12-2008, 05:06 AM

Does Harley really need this big of a tax write-off?

acecycleins · 07-12-2008, 05:40 AM

It's about the marquee. In the HD world of money the MV aquisition is small money. It allows HD to re-enter the race world with little effort and re-build a unique low-volume brand to elite status. When the rumor started weeks ago I said this was good. I believe that HD will keep production at the 10k unit mark for several years. I'll bet you'll see them on showroom floors by Spring. HD techs and MV techs side by side in the same shop. Are ice cubes for sale in H&ll, yet?

longride · 07-12-2008, 06:01 AM

I'm 100% sure they are doing it for the writedown. There is no other reason to purchase a company that has been bought out 3 times since 1991 and just had a major refinancing in 2006. MV is a black hole, but I think Harley will reap big tax benefits from losing money there.

Buzglyd · 07-12-2008, 06:34 AM

Quote:

Originally Posted by acecycleins

It's about the marquee. In the HD world of money the MV aquisition is small money. It allows HD to re-enter the race world with little effort and re-build a unique low-volume brand to elite status. When the rumor started weeks ago I said this was good. I believe that HD will keep production at the 10k unit mark for several years. I'll bet you'll see them on showroom floors by Spring. HD techs and MV techs side by side in the same shop. Are ice cubes for sale in H&ll, yet?

Levello Liquido must be spinning in his grave!

ER1B · 07-14-2008, 06:40 AM

The price is pocket change for Harley. For a few mil, they get a 500 strong dealer network that is primarily based in Europe and get paired with a respected, high end marque. It also fills out their product mix. I understand that V-Rods and Buell's are their best sellers over there so it is a natural fit.

The_AirHawk · 07-14-2008, 07:51 AM

Quote:

Originally Posted by ER1B

The price is pocket change for Harley. For a few mil, they get a 500 strong dealer network that is primarily based in Europe and get paired with a respected, high end marque. It also fills out their product mix. I understand that V-Rods and Buell's are their best sellers over there so it is a natural fit.

And this year - it's all about Change!

longride · 07-14-2008, 08:09 AM

"For a few mil,..."

That would be 109 mil to be exact. 70 million was to pay off MV's debt. Think about that for one second and it has 'LOSER' written all over it.

seruzawa · 07-14-2008, 08:32 AM

Quote:

Originally Posted by longride

"For a few mil,..."

That would be 109 mil to be exact. 70 million was to pay off MV's debt. Think about that for one second and it has 'LOSER' written all over it.

You can't even get Harley dealers to embrace Buell. I can imagine the reception MV Agusta is going to get.

Selling MVs at places where people wear T-Shirts that say, "F*** Imports", is a really good idea!

Maybe HD can get those Italian union workers to knock off the 50 minute breaks every hour and the wine sodden lunches, but I doubt it.

07-11-2008, 02:38 PM	#1
Administrator Administrator Join Date: Mar 2007 Location: On My Bike Posts: 1	H-D announces purchase of MV Agusta Original Article: H-D announces purchase of MV Agusta Please discuss the Motorcycle.com article H-D announces purchase of MV Agusta in our Motorcycle Forums below. Use the reply button to let others know your comments or feedback on the article. Constructive criticism is always appreciated, along with your thoughts and personal opinions on the bikes and products we have tested. Last edited by sachiwilson : 07-11-2008 at 05:34 PM.

07-12-2008, 05:06 AM	#3
seruzawa Robby Join Date: Nov 2001 Location: 8501 ft. Posts: 16,803	Does Harley really need this big of a tax write-off? __________________ I've seen things you people wouldn't believe. Attack ships on fire off the shoulder of Orion. I watched c-beams glitter in the dark near the Tanhauser Gate. All those moments will be lost in time, like tears in the rain.

07-12-2008, 05:40 AM	#4
acecycleins Founding Member Join Date: Jun 2007 Location: North Georgia Posts: 4,125	It's about the marquee. In the HD world of money the MV aquisition is small money. It allows HD to re-enter the race world with little effort and re-build a unique low-volume brand to elite status. When the rumor started weeks ago I said this was good. I believe that HD will keep production at the 10k unit mark for several years. I'll bet you'll see them on showroom floors by Spring. HD techs and MV techs side by side in the same shop. Are ice cubes for sale in H&ll, yet? __________________ "Slack" - a state of being in which everything flows smoothly.....a frame of mind so at ease that the universe naturally cooperates.

07-12-2008, 06:01 AM	#5
longride Super Duper Mod Man Join Date: Nov 2001 Location: Anywhere they let me Posts: 10,484	I'm 100% sure they are doing it for the writedown. There is no other reason to purchase a company that has been bought out 3 times since 1991 and just had a major refinancing in 2006. MV is a black hole, but I think Harley will reap big tax benefits from losing money there. __________________ I'm a knucklehead

07-14-2008, 08:09 AM	#9
longride Super Duper Mod Man Join Date: Nov 2001 Location: Anywhere they let me Posts: 10,484	"For a few mil,..." That would be 109 mil to be exact. 70 million was to pay off MV's debt. Think about that for one second and it has 'LOSER' written all over it. __________________ I'm a knucklehead

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07-12-2008, 12:54 AM	#2
pdad13 Founding Member Join Date: Jun 2007 Posts: 1,733	Well, it looks like it's really going to happen. When can I order my Brutale 1078 RR Crossbones?

07-14-2008, 06:40 AM	#7
ER1B Founding Member Join Date: Jun 2007 Location: The great state of Houston Posts: 41	The price is pocket change for Harley. For a few mil, they get a 500 strong dealer network that is primarily based in Europe and get paired with a respected, high end marque. It also fills out their product mix. I understand that V-Rods and Buell's are their best sellers over there so it is a natural fit.