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Old 07-11-2008, 03:38 PM   #1
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Default H-D announces purchase of MV Agusta

Original Article: H-D announces purchase of MV Agusta

Please discuss the Motorcycle.com article H-D announces purchase of MV Agusta in our Motorcycle Forums below. Use the reply button to let others know your comments or feedback on the article. Constructive criticism is always appreciated, along with your thoughts and personal opinions on the bikes and products we have tested.

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Old 07-12-2008, 01:54 AM   #2
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Well, it looks like it's really going to happen.

When can I order my Brutale 1078 RR Crossbones?
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Old 07-12-2008, 06:06 AM   #3
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Does Harley really need this big of a tax write-off?
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Old 07-12-2008, 06:40 AM   #4
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It's about the marquee. In the HD world of money the MV aquisition is small money. It allows HD to re-enter the race world with little effort and re-build a unique low-volume brand to elite status. When the rumor started weeks ago I said this was good. I believe that HD will keep production at the 10k unit mark for several years. I'll bet you'll see them on showroom floors by Spring. HD techs and MV techs side by side in the same shop. Are ice cubes for sale in H&ll, yet?
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Old 07-12-2008, 07:01 AM   #5
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I'm 100% sure they are doing it for the writedown. There is no other reason to purchase a company that has been bought out 3 times since 1991 and just had a major refinancing in 2006. MV is a black hole, but I think Harley will reap big tax benefits from losing money there.
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Old 07-12-2008, 07:34 AM   #6
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Quote:
Originally Posted by acecycleins View Post
It's about the marquee. In the HD world of money the MV aquisition is small money. It allows HD to re-enter the race world with little effort and re-build a unique low-volume brand to elite status. When the rumor started weeks ago I said this was good. I believe that HD will keep production at the 10k unit mark for several years. I'll bet you'll see them on showroom floors by Spring. HD techs and MV techs side by side in the same shop. Are ice cubes for sale in H&ll, yet?
Levello Liquido must be spinning in his grave!
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Old 07-14-2008, 07:40 AM   #7
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The price is pocket change for Harley. For a few mil, they get a 500 strong dealer network that is primarily based in Europe and get paired with a respected, high end marque. It also fills out their product mix. I understand that V-Rods and Buell's are their best sellers over there so it is a natural fit.
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Old 07-14-2008, 08:51 AM   #8
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Quote:
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The price is pocket change for Harley. For a few mil, they get a 500 strong dealer network that is primarily based in Europe and get paired with a respected, high end marque. It also fills out their product mix. I understand that V-Rods and Buell's are their best sellers over there so it is a natural fit.
And this year - it's all about Change!
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Old 07-14-2008, 09:09 AM   #9
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"For a few mil,..."

That would be 109 mil to be exact. 70 million was to pay off MV's debt. Think about that for one second and it has 'LOSER' written all over it.
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Old 07-14-2008, 09:32 AM   #10
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"For a few mil,..."

That would be 109 mil to be exact. 70 million was to pay off MV's debt. Think about that for one second and it has 'LOSER' written all over it.
You can't even get Harley dealers to embrace Buell. I can imagine the reception MV Agusta is going to get.

Selling MVs at places where people wear T-Shirts that say, "F*** Imports", is a really good idea!

Maybe HD can get those Italian union workers to knock off the 50 minute breaks every hour and the wine sodden lunches, but I doubt it.
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