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Old 06-09-2008, 08:16 AM   #11
mscuddy
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Wait a minute, those are IP addresses for Boeing!
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Old 06-09-2008, 09:09 AM   #12
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"Man, I got questions on top of questions waiting to be answered."

The biggest question is why Harley is deciding to piss away 20 years of profits for this? Somebody slipped the corporate heads a Mickey at the local watering hole I guess.
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Old 06-09-2008, 09:15 AM   #13
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I wish them luck. I am looking forward to see the legendary 61 hp juggernaut engine in a spiffy Agusta.

However there is this rule #1 when doing corporate deals with Italian companies: The Gringo Always Loses.

- cruiz-euro
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Old 06-09-2008, 11:32 AM   #14
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Quote:
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"So, why not buy MV?"

Cause how much money did MV make selling MV's?
There you go getting all technical again !
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Old 06-09-2008, 11:54 AM   #15
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HD needs to buy another marque because of the death of the twin/cruiser market.(I've read it here many times) Gen X & Y will be the end of them I tell ya.
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Old 06-09-2008, 11:54 AM   #16
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They don't need to piss away millions on rebuilding MV's racing heritage. They could do that with their own racing heritage, and have the same results, no wins and lots of money lost. The whole deal makes zero sense, or cents, if you will. Hell buy Ducati if you want to race. At least they have a track record in this decade.
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Old 06-09-2008, 12:04 PM   #17
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HD is in an interesting position. They still make decent profits (even if they are down from previous years). Problem is their key market is greying faster than Moses walk up and down the Mount. They need to re-target the marketing but it's hard to do when all your primary technology dates back before most of us were born. Erik started with the Rotax link but it will be two more years before Harley decides to wedge 1200 to 1400 cc water cooled motors into the mainstay rides. I'd suspect the Sporty as the test best suited for that but the look of that bike won't attract Asian and Euro guys from the sportbike scene. So, why not buy MV? Upper-scale sportbike that takes direct aim at Ducati. If you can use the marketing money that HD allocates and somehow try to lower the prices of the Brutale and F4 to current Monster S4R and 1098 prices it may work like HD is thinking.
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Old 06-09-2008, 12:14 PM   #18
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"So, why not buy MV?"

Cause how much money did MV make selling MV's?
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Old 06-09-2008, 12:36 PM   #19
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Quote:
Originally Posted by acecycleins View Post
HD is in an interesting position. They still make decent profits (even if they are down from previous years). Problem is their key market is greying faster than Moses walk up and down the Mount. They need to re-target the marketing but it's hard to do when all your primary technology dates back before most of us were born. Erik started with the Rotax link but it will be two more years before Harley decides to wedge 1200 to 1400 cc water cooled motors into the mainstay rides. I'd suspect the Sporty as the test best suited for that but the look of that bike won't attract Asian and Euro guys from the sportbike scene. So, why not buy MV? Upper-scale sportbike that takes direct aim at Ducati. If you can use the marketing money that HD allocates and somehow try to lower the prices of the Brutale and F4 to current Monster S4R and 1098 prices it may work like HD is thinking.
I don't see how getting prices down to upper end Ducati levels is going to help them grab a younger market share.

How many squids do you see on 1098s and S4R Monsters?
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Old 06-09-2008, 12:37 PM   #20
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H3LL, maybe the whole point is to allow Erik to have the resources to go race. If the objective is getting on the track to sell more bikes then MV is a great idea. Regardless of past losses it's an impressive brand name. If Buell engineering and MV engineering are part of one unit then using the Rotax twin and having the four and triple motor all under one roof may be a race engineers wetdream. Branding goes a long way. HD has it down to a science. If buying your way back onto the racetrack helps sell bikes then I think you have to consider it. I'm not convinced it will work, but it's interesting that it's on the table. Buying a company that has little cash flow and high debt may be a decent trade-off if you can build the brand to the level it should be at. Forward motion no matter how slow is still forward. MV's problems are expenses vs product sales. If you have no money to market and a small dealer network it's hard to sell. If you have a little money to market but a HUGE dealer network it's much easier to sell. People will always feel better about products from BIG BRAND NAMES vs small marquees because they are under the impression that if all h3ll breaks loose BIG BRAND NAME is there to back up the product. In the end MV may be a bargin since they are struggling and since Cagiva and HD have history you may see the Aermacchi name re-surface with a few new twist.
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