Go Back   Motorcycle Forum > Motorcycle.Com General Discussion > Motorcycle News

Reply
 
Thread Tools
Old 04-14-2008, 03:16 PM   #1
Administrator
Administrator

 
Join Date: Mar 2007
Location: On My Bike
Posts: 3
Default H-D salespeople top consumer survey

Original Article:
H-D salespeople top consumer survey

Please discuss the Motorcycle.com article H-D salespeople top consumer survey in our Motorcycle Forums below. Use the reply button to let others know your comments or feedback on the article. Constructive criticism is always appreciated, along with your thoughts and personal opinions on the bikes and products we have tested.
Administrator is offline   Reply With Quote

Sponsored Links Remove Advertisements
Motorcycle Forum
Advertisement
Old 04-15-2008, 08:52 AM   #2
sarnali2
Aging Cafe` Racer

 
sarnali2's Avatar
 
Join Date: Jun 2007
Location: Sittin' down by my window, lookin' at the rain.
Posts: 8,719
Default

It really is true that salespeople make or break a dealership. Most major cities have at least two or three dealerships for each make of bike. They're all going to be priced around the same, have the same parts in stock, level of competance in the service dept etc. What makes or breaks a deal is how well the salesman knows his product and and the kind of rapore he or she can build with each customer.

Most Harley dealerships I've been in as with BMW and other European manufacturers are well run, enthusiastic and proffesional, they treat you like what you are; an adult with money to spend on an expensive motorcycle.

Unfortunately around here anyway most of the Japanese dealerships are (ahem) "youth oriented" with some 20 something kid talking to his pals and totally ignoring everyone else. If I actually want to buy a bike I walk into the sales managers office and tell them which particular bike I want, the look on their faces is priceless and they fall all over themselves to get someone to help me. Otherwise about the only acknowledgement you get is some little sweetie sitting at her desk by the front door who chirps a friendly Hi there when you walk in and Have a nice day when you leave, that's about it.
__________________
"Carpe` Throttelum -Loud Suits Save Lives"

"He said he's farting because of his medication"...
sarnali2 is offline   Reply With Quote
Old 04-15-2008, 09:29 AM   #3
acecycleins
Founding Member
 
acecycleins's Avatar
 
Join Date: Jun 2007
Location: North Georgia
Posts: 4,129
Default

Most people that go to HD dealers are there for the HD experience. They are "lay downs" in most cases. Nice enough people but their strong suit is not wheelin' and dealin'. So all the sales geek has to do is be nice and answer questions. Easy enough.
__________________
"Slack" - a state of being in which everything flows smoothly.....a frame of mind so at ease that the universe naturally cooperates.
acecycleins is offline   Reply With Quote
Old 04-15-2008, 09:30 AM   #4
longride
Super Duper Mod Man

 
longride's Avatar
 
Join Date: Nov 2001
Location: Anywhere they let me
Posts: 10,479
Default

"Most people that go to HD dealers.....'

Oh here we go!
__________________
I'm a knucklehead
longride is offline   Reply With Quote
Old 04-15-2008, 09:55 AM   #5
The_AirHawk
Founding Member
 
The_AirHawk's Avatar
 
Join Date: Jun 2007
Location: Leanin' Tower O' P-P-P-P-POWAAAAAAAAA!!!!
Posts: 11,491
Default

Quote:
Originally Posted by acecycleins View Post
Most people that go to HD dealers are there for the HD experience. They are "lay downs" in most cases. Nice enough people but their strong suit is not wheelin' and dealin'. So all the sales geek has to do is be nice and answer questions. Easy enough.
What test monofilament are you usin', Ace?

Hey! Is that a chomie wig-wag with leather fringe and a treble-hook? Man, them things really provoke a Strike.........
__________________
Parfois, on fait pas semblant
Sometimes, it's not pretend
Oderint Dum Metuant
Let them hate so long as they fear
политики предпочитают безоружных крестьян
Politicians Prefer Unarmed Peasants
Nothing to see here, Citizen. Move along now...
The_AirHawk is offline   Reply With Quote
Old 04-15-2008, 10:07 AM   #6
acecycleins
Founding Member
 
acecycleins's Avatar
 
Join Date: Jun 2007
Location: North Georgia
Posts: 4,129
Default

Quote:
Originally Posted by longride View Post
"Most people that go to HD dealers.....'

Oh here we go!
You know that I'm right. HD relies on passion and marquee to sell today's bikes. The market isn't like it was a decade ago when the bikes became more valuable with upgrades. SO- what's the draw? They build bikes with the same competency in the Victory or the Honda plants. Prices are similar, too. It boils down to the experience at the dealer level. HD now sells bikes for retail and they fly out the door. There's a good margin built in so the dealers are making about $1000 per bike, still. It's all built on image and as long as the image fits people pay the price. I'm not faulting it. I used to sell them in the late 90s. I'm just saying the customer looking at the HD models is not the same customer looking at every other manufacturer out there- including Euro brands. They accept the fact that bargining for a HD product is different than bargining for anything else and are willing to pay for the brand.
__________________
"Slack" - a state of being in which everything flows smoothly.....a frame of mind so at ease that the universe naturally cooperates.
acecycleins is offline   Reply With Quote
Old 04-15-2008, 10:21 AM   #7
longride
Super Duper Mod Man

 
longride's Avatar
 
Join Date: Nov 2001
Location: Anywhere they let me
Posts: 10,479
Default

"ninety percent of all facts can be made up fifty percent of the time."

I rest my case. I won't even try to decipher that nonsense in your reply.
__________________
I'm a knucklehead
longride is offline   Reply With Quote
Old 04-15-2008, 10:22 AM   #8
Kenneth_Moore
Registered Member
 
Kenneth_Moore's Avatar
 
Join Date: Jun 2007
Location: VIsiting the GIft Shop in the Pit of DIspair
Posts: 7,118
Default

Well, golly, I only spent a little over a year of my life as an HD salesguy, averaging 12+ hours 6 days a week, so take this with a grain of salt.

HD has a very formal sales training process. I had to complete video and online classes on a weekly basis. This was valuable stuff that I actually used day to day to make my sales a process rather than a random act.

We had weekly sales meetings every Saturday am, and they were like nothing you could imagine. Part revival, part pep rally, and a lot of emotional bru-haha to whip us into a feeding frenzy for the weekend business.

We used an online contact management system that EVERY person we spoke to was to be entered into. Every day callback and email lists were generated by the system, and our sales manager made sure we did the work.

If you were taking “ups,” or a person entering the dealership and looking at bikes, you’d better be bringing deals to the sales manager. After your first 2 weeks “grace” period, you sold or you got tossed out.

I learned more about sales in that year than I’d ever imagined you could know. I don’t know if the other dealerships take it to the degree Rossmeyer does, but I can assure you there’s a lot more to it than I ever thought. And if you can stand to starve for 3 – 4 years while you developed your reference network and comebacks list, you can make some money. Just plan on poverty wages in the meantime: $200 for selling a new bike, a percentage of the net margin on used.

LAY DOWNS!?!? HAHAHAHAHAHAHA!!!!! Every frikin one of the buyers thinks he knows all the tricks of the trade, and will beat the crap out of you for every last nickel. One in a million, I assure you.
__________________
www.kennethmoore.org
Kenneth_Moore is offline   Reply With Quote
Old 04-15-2008, 10:23 AM   #9
longride
Super Duper Mod Man

 
longride's Avatar
 
Join Date: Nov 2001
Location: Anywhere they let me
Posts: 10,479
Default

"LAY DOWNS!?!? HAHAHAHAHAHAHA!!!!! Every frikin one of the buyers thinks he knows all the tricks of the trade, and will beat the crap out of you for every last nickel. One in a million, I assure you."

You are incorrect. Ace knows how every Harley buyer thinks. He has the 'facts' to prove it.
__________________
I'm a knucklehead
longride is offline   Reply With Quote
Old 04-15-2008, 10:27 AM   #10
seruzawa
The Toad

 
seruzawa's Avatar
 
Join Date: Nov 2001
Location: 8501 ft.
Posts: 17,461
Default

Quote:
Originally Posted by acecycleins View Post
You know that I'm right. HD relies on passion and marquee to sell today's bikes. The market isn't like it was a decade ago when the bikes became more valuable with upgrades. SO- what's the draw? They build bikes with the same competency in the Victory or the Honda plants. Prices are similar, too. It boils down to the experience at the dealer level. HD now sells bikes for retail and they fly out the door. There's a good margin built in so the dealers are making about $1000 per bike, still. It's all built on image and as long as the image fits people pay the price. I'm not faulting it. I used to sell them in the late 90s. I'm just saying the customer looking at the HD models is not the same customer looking at every other manufacturer out there- including Euro brands. They accept the fact that bargining for a HD product is different than bargining for anything else and are willing to pay for the brand.
Ace, you are absolutely right about that. HD has a huge customer base that doesn't seem to care about d1ckering. They belly up and pay without demur. Other corporations would kill to have such loyal followers. Good thing HD doesn't sell Kool-aid.

It's interesting that BMW has a similar clientele. After the initial surge of K1200S sales the bikes are gathering dust just like the Vrods at the HD dealerships. BMW owners want traditional BMW would by BMWs even if they had to contend with freakish electrical systems, self-destructing rear hubs and a manufacturer that blames the customers for their bikes problems.... oh wait. They already do.

(25 lb test deployed)
__________________
"Make no mistake, Communism lost a big argument - one we know today as the 20th century."

Last edited by seruzawa : 04-15-2008 at 10:30 AM. Reason: damm focking sh1t eating filter.
seruzawa is offline   Reply With Quote
Reply


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are Off
Pingbacks are Off
Refbacks are Off