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-   -   Ducati sales on the rise in North America (http://www.motorcycle.com/forum/motorcycle-news/7100-ducati-sales-rise-north-america.html)

sfcdjevans 01-18-2008 02:41 AM

Ya do what you can, then learn to let go.....

Kenneth_Moore 01-18-2008 06:09 AM

Wow!
 
Quote:

Originally Posted by sfcdjevans (Post 177183)
http://www.ducati.com/company/ps_ita..._2008-2010.pdf

http://www.ducati.com/company/pr_eng...e_160108 .pdf

Interesting but alot over my head. I don't think my definition of ROE and theirs is the same. Doesn't look good for my hope of a 696 'Strada is gonna happen.

That was really interesting, thanks for posting it. Some thoughts/questions:

Does anybody know what they mean when they contrast "push" versus "pull" marketing? "Sell out versus sell in?"

Did you notice they're trying to recover the market share they had back in 2000? They hope to be there by 2009!

Their naked bikes generate the bulk of their revenue. Reminds me of how the cruisers finance the sport bikes in the Japanese market.

Their focus on history and community rivals that of HD.

That was the crappiest Power Point template I have ever seen.


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