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Old 07-24-2007, 03:26 PM   #1
kavenger
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Default Motorcycle Sales Down..

Dual Sports sales are up but dirt, street and scooter sales are down.
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Old 07-25-2007, 06:40 AM   #2
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Default mc sales down

The fact that street bike sales are down is no suprise. My business is off at least 10%, maybe as much as 15%, from last year. I have a theory, however, that should make since but who knows. I figure bike sales were off this year because most models for 07 were carry-overs. There wasn't enough excitement to drive the market this year. Now, 08 is upon us and the 1098, Gsxr100r, and the Conni14 are all in showrooms. There are major changes from many manufacturers and several "new" motorcycles that will be released between now and spring. So, 08 should be better than expected and growth will resume at a normal of 8%-10% rate annually. But it's just a theory.
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Old 07-25-2007, 10:26 AM   #3
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At least dual sport sales are up. Motorcycle consumers coming to their senses? Don't really want to see any segment shrink, but have always been surprised these bikes aren't more popular for daily riders.
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Old 07-25-2007, 10:38 AM   #4
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Thumbs up You are correct but...

Quote:
Originally Posted by acecycleins View Post
The fact that street bike sales are down is no suprise. My business is off at least 10%, maybe as much as 15%, from last year. I have a theory, however, that should make since but who knows. I figure bike sales were off this year because most models for 07 were carry-overs. There wasn't enough excitement to drive the market this year. Now, 08 is upon us and the 1098, Gsxr100r, and the Conni14 are all in showrooms. There are major changes from many manufacturers and several "new" motorcycles that will be released between now and spring. So, 08 should be better than expected and growth will resume at a normal of 8%-10% rate annually. But it's just a theory.
That's an interesting theory. It makes sense down at the market/microeconomic level... However, from the larger perspective of the economy in general and at the risk of having this post removed, my theory is a little different i.e. with the housing slump folks are getting nervous about the U.S. economy and rightfully so. Since motorcycles are purchased with disposable income folks are holding on to that income.. The fundamentals are bad for the economy. I can send you a private message with all of the things wrong from a macroeconomic level. I think you probably have the reasons nailed from the market/microeconomic level. I highly respect your experience and knowledge as someone who is in the business. Also your past posts have been quick intelligent and educational to me.

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Old 07-25-2007, 10:57 AM   #5
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That explains why the milk crate in my shed went missing.

Darn dual sporters!
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Old 07-25-2007, 11:02 AM   #6
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I understand your point but my reasoning comes from my past. Before I opened my Agency I was in retail sales in the late 90's. From '98-'01 we were in an economic recession that was pretty bad. Intrest rates weren't nearly as low as now and the housing boom had not yet started. In the motorcycle industry, however, motorcycle sales were increasing annually and the American Custom phase had just begun. $25k-$45k custom bikes were flying out the door. Every manufacturer was reporting record sales figures and the growth had just started. Now, a decade later, the shift was inevitable. Is the economy directly related to the soft mc market today? I think to a degree it is, but fact is recreation is always a motivation for Americans. We like toys. We will do without in other aspects of our lives as long as we can have our toys. The late 90's are proof of that. Now that the custom market is sliding and cruiser sales for the Asian manufacturers are off the sale of other products can't make up the difference. Even though sales, as a whole, are down I believe it's a temporary shift as the world waits for new products that capture our attention.
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Old 07-25-2007, 02:16 PM   #7
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I, for one, would not necessarily be disappointed by a slowing down of the motorcycle sales market. On the one hand, the more bikes sold, the better. Economics of scale could potentially drive prices down (1098 anyone?) and a larger market could mean more selection and more aftermarket.

On the other hand, most of the new bikes I see on the road these days are supersports and heavy cruisers being ridden by weekend warriors at best. These people aren't "bikers" - the bike for them is a statement of fashion, a fad likely to be grown out of. Everything must be covered in chrome or plastic. These bikes aren't necessarily the best for someone who rides every day, but since that's where the market is right now, that's where the factories are focusing their development efforts - at least for the USA. I feel ABS should be an option at minimum on most bikes, but it doesn't sell here because no one wants to pay for it when they never plan on riding on anything other than clear blue days. Even on bikes that have it in Europe, it is often not brought here as an option. Further, many of these same weekend warriors may have a singular bad experience, swear off riding, and then forevermore badmouth bikes and the people who ride them. I'd prefer they never rode to begin with and just have bought a fancy watch or shoes instead.

If companies had to focus on people who actually ride their bikes, keep them for longer than the 2 years it takes to be superseded by the next greatest bike, we might get a different (better?) selection. Of course, I don't make a living selling bikes...
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Old 07-25-2007, 03:00 PM   #8
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Default Dual Sports...

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Originally Posted by bbtowns View Post
At least dual sport sales are up. Motorcycle consumers coming to their senses? Don't really want to see any segment shrink, but have always been surprised these bikes aren't more popular for daily riders.
..have been selling like mad in Utah for years. One local salesman was complaining that he couldn't get the motorcycles from Suzuki that people want. Especially the DP200, believe it or not. He says that he only gets a handful each year and they are usually gone in 24 hours.
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Old 07-25-2007, 03:07 PM   #9
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Quote:
Originally Posted by ejis View Post
I, for one, would not necessarily be disappointed by a slowing down of the motorcycle sales market. On the one hand, the more bikes sold, the better. Economics of scale could potentially drive prices down (1098 anyone?) and a larger market could mean more selection and more aftermarket.

On the other hand, most of the new bikes I see on the road these days are supersports and heavy cruisers being ridden by weekend warriors at best. These people aren't "bikers" - the bike for them is a statement of fashion, a fad likely to be grown out of. Everything must be covered in chrome or plastic. These bikes aren't necessarily the best for someone who rides every day, but since that's where the market is right now, that's where the factories are focusing their development efforts - at least for the USA. I feel ABS should be an option at minimum on most bikes, but it doesn't sell here because no one wants to pay for it when they never plan on riding on anything other than clear blue days. Even on bikes that have it in Europe, it is often not brought here as an option. Further, many of these same weekend warriors may have a singular bad experience, swear off riding, and then forevermore badmouth bikes and the people who ride them. I'd prefer they never rode to begin with and just have bought a fancy watch or shoes instead.

If companies had to focus on people who actually ride their bikes, keep them for longer than the 2 years it takes to be superseded by the next greatest bike, we might get a different (better?) selection. Of course, I don't make a living selling bikes...



You took the words right out of my mouth, well said and well written. Can't they all go buy boats or golf carts or something?
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Old 07-25-2007, 08:26 PM   #10
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When the general economy is tanking and people don't have as much disposable income due to bad mortgages, pricier gas and thus pricier everything, I'm not surprised powersport (i.e., recreational vehicles) sales are down. MO riders might not think motos are mere rec vehicles, since we're *****s for the 2-wheel fun, but for many they're just playthings to buy when times are flush.
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