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Old 04-20-2011, 10:17 AM   #1
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Default Polaris Acquires Indian Motorcycle


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Polaris Acquires Indian Motorcycle

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Old 04-20-2011, 12:49 PM   #2
pdad13
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Um, on the surface of it, I don't really get it. I can see how Polaris might view the Indian brand as a way to attract potential H-D customers with a classically-styled product. And it makes sense to attack H-D while its wounded, but I don't really see big potential here.

Seems like Victory and Indian's offerings are still too close in an already crowded market.

Now, they could have other plans that we're not privy, to, so I reserve the right to be staggeringly wrong.
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Old 04-20-2011, 01:19 PM   #3
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Originally Posted by pdad13 View Post
Um, on the surface of it, I don't really get it. I can see how Polaris might view the Indian brand as a way to attract potential H-D customers with a classically-styled product. And it makes sense to attack H-D while its wounded, but I don't really see big potential here.

Seems like Victory and Indian's offerings are still too close in an already crowded market.

Now, they could have other plans that we're not privy, to, so I reserve the right to be staggeringly wrong.
Seems like an odd mix to me, too. Perhaps Vic was skeptical they could compete on the high end with H-D and the CVO line, so they needed a prestige brand. I'd guess Indian will be their Acura to Victory's Honda.
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Old 04-20-2011, 02:25 PM   #4
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Default Indian.........again.

Like many of you I've watched Indian change hands, what, 4 or 5 times in the past 22 years? I've never been impressed by any of the iterations - at least not for the money. They've never represented a strong value to me - not even as much as H-D. And I agree with the comment that Victory and Indian are already pretty darn close together. You can think of the new Vision as 'Indian meets Star Trek.' I think Polaris will have its hands full keeping up with H-D as it is. Why divide efforts and market share?

Want to sell me an Indian? Call it a 'Motocycle" like the original Indian used to and build something cool that sells for $12K-$15K. Call one of them the Munro Special.
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Old 04-20-2011, 05:40 PM   #5
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I stick with my original prediction: Indian becomes the Cadillac upscale division of Polaris while Victory becomes the Pontiac performance division.
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Old 04-20-2011, 06:00 PM   #6
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Wonder if Indian will start using the Victory powerplants. Seems like a much better engine than the Harley clone in the Indians now. That engine is not even counterbalanced.
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Old 04-20-2011, 07:56 PM   #7
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Wonder if Indian will start using the Victory powerplants. Seems like a much better engine than the Harley clone in the Indians now. That engine is not even counterbalanced.
Yeah, but the Indian motor looks nicer, and at least it has some semi-authentic Indian roots. Maybe they'll rubber-mount it.
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Old 04-21-2011, 06:29 AM   #8
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Honestly, this is an opportunity. Don't make it a copy of the old. You need upscale young buyers that have the $25k but don't want the same old crap. Re-invent Indian like Caddi did for itself three years ago. High-end road bikes that can be suitable for the boulevard or touring. I believe it's in the best interest of Polaris to use a new motor that is air-cooled. I truly believe this is the opportunity to get Eller's Rousch built powerplant and a nice 6 spd transmission. But equip the bikes with direct injection and put abs on them. Just a thought.....
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Old 04-24-2011, 12:49 AM   #9
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If Polaris could reinvent Indian, they might have a shot, but that doesn't seem to be the case. We'll see, I suppose.

It sounds like they'll be trying to steal potential H-D customers with some version of the Chief and Scout. It makes sense on some level, especially with H-D not expected to do well in the sales department in the near future. But I'm not overly optimistic.

I guess my point is this: Victory tried to be an alternative to H-D and they've only had marginal success by trying to sell what is basically a version of the archetype product that H-D practically invented. Why is Indian going to be any different? Okay, so you've got the Indian name, but is that going to mean much to a significant number of today's buyers? It's a long-dead brand that has been *****d around for years. It doesn't mean much to most people under 60 years old except maybe flared fenders and some fringe.

Are there even that many people who want an American cruiser alternative to H-D? I just don't know. Seems like Victory hasn't been able to identify and/or reach all that many.

Make Indian stand for something new and exciting and they might have something.
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Old 04-24-2011, 05:17 AM   #10
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I don't think Polaris has to "reinvent" Indian, I think they need to evolve the bike a bit, smoothing out some rough edges. The biggest problem I see with Indian, is the cost. That and people worrying that the company may die right after they buy the bike. Polaris buying the company should ease some of those fears, now if the cost could come down some.
Your comment about Victory having only marginal success in the market is flat out wrong. Just because they have not sold in the numbers of HD doesn't mean they have not been successful. Their growth in the past year proves that. The bikes they make, are not copies, but a more modern take on what a V twin should look like, and feel like.
I am happy that Polaris is going to try and make a go of Indian. It is a much better alternative that having that brand die, like EH.
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