Motorcycle Forum

Motorcycle Forum (http://www.motorcycle.com/forum/)
-   Motorcycle News (http://www.motorcycle.com/forum/motorcycle-news/)
-   -   Honda 2009 global sales report (http://www.motorcycle.com/forum/motorcycle-news/14222-honda-2009-global-sales-report.html)

Administrator 01-26-2010 12:45 PM
Honda 2009 global sales report
 

Original Article:
Honda 2009 global sales report

Please discuss the Motorcycle.com article Honda 2009 global sales report in our Motorcycle Forums below. Use the reply button to let others know your comments or feedback on the article. Constructive criticism is always appreciated, along with your thoughts and personal opinions on the bikes and products we have tested.

A Star Ride 01-26-2010 09:01 PM
I dont know if many read that article but

Honda sold 11.7 million units in the Asia and Oceania region, a 6% increase from 2008 and an all-time record. Sales in that region increased by 648,000 units. To put that figure into perspective, Honda’s 2009 North American, European and Japanese sales combined for 647,000 units.

I would've thought N. america was a bigger piece of their pie, apparently we're just a small drop in their big bucket.

The_AirHawk 01-26-2010 09:31 PM
Quote:
Originally Posted by A Star Ride (Post 233057)
I dont know if many read that article but

Honda sold 11.7 million units in the Asia and Oceania region, a 6% increase from 2008 and an all-time record. Sales in that region increased by 648,000 units. To put that figure into perspective, Honda’s 2009 North American, European and Japanese sales combined for 647,000 units.

I would've thought N. america was a bigger piece of their pie, apparently we're just a small drop in their big bucket.
Yeah, but most of those were 50cc Cubs sold for 6-million Dong each.................

Dr_Sprocket 01-27-2010 03:10 AM
Quote:
Originally Posted by A Star Ride (Post 233057)
I dont know if many read that article but

Honda sold 11.7 million units in the Asia and Oceania region, a 6% increase from 2008 and an all-time record. Sales in that region increased by 648,000 units. To put that figure into perspective, Honda’s 2009 North American, European and Japanese sales combined for 647,000 units.

I would've thought N. america was a bigger piece of their pie, apparently we're just a small drop in their big bucket.
I agree with AirHawk. When a top economy in the world falters, then all companies can expect a drop in sales. The other problem: America doesn't use motorcycles for transportation (for the most part). They are largely recreational products, which hurts the manufacturers bottom line even more in a down economy. Best thing Honda (and the other mfgs) can do: market bikes as sensible transportation, not visceral lust objects for recreation.

A Star Ride 01-27-2010 03:34 AM
Good points I wonder if they included mowers generators too, they have bigger powerplants then the lil cub just no wheels.

seruzawa 01-27-2010 04:57 AM
Quote:
Originally Posted by A Star Ride (Post 233057)
I dont know if many read that article but

Honda sold 11.7 million units in the Asia and Oceania region, a 6% increase from 2008 and an all-time record. Sales in that region increased by 648,000 units. To put that figure into perspective, Honda’s 2009 North American, European and Japanese sales combined for 647,000 units.

I would've thought N. america was a bigger piece of their pie, apparently we're just a small drop in their big bucket.
Well, NA sales are largely on bigger ticket bikes. The vast majority of Asian sales are Cubs. You have to sell one heck of a lot of Cubs to stay in business.

Dr_Sprocket 01-27-2010 05:14 AM
Quote:
Originally Posted by seruzawa (Post 233067)
Well, NA sales are largely on bigger ticket bikes. The vast majority of Asian sales are Cubs. You have to sell one heck of a lot of Cubs to stay in business.
I was wondering about the profit margins on American cruisers versus Asian 150cc bikes.

A Star Ride 01-27-2010 07:21 AM
It would be an interesting study. Whats the $ profit per unit in different countries, or among different bike classes.

nferr 01-27-2010 09:33 AM
Quote:
Originally Posted by seruzawa (Post 233067)
Well, NA sales are largely on bigger ticket bikes. The vast majority of Asian sales are Cubs. You have to sell one heck of a lot of Cubs to stay in business.
I would say selling almost 12 million of them in one year would be considered "a heck of a lot".

sarnali2 01-27-2010 09:34 AM
I would think the profit margin on Cubs would be pretty high, they've been making them for over 50 years with modest upgrades. The tooling and and facilities would have been paid off long ago and the parts and supply side costs fine tuned. Plus they sell like white flags at a French Army base, if they made $10.00 off each one they'd be raking in the Yen


All times are GMT -7. The time now is 07:49 AM.


Powered by vBulletin® Copyright ©2000 - 2009, Jelsoft Enterprises Ltd.