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Administrator 10-15-2009 02:42 PM

Harley-Davidson selling MV Agusta
 

Original Article:
Harley-Davidson selling MV Agusta

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longride 10-15-2009 02:59 PM

“This decision was not made lightly. MV Agusta is a great company with a proud heritage and brand, high-quality exciting products, and a passionate team with whom we have achieved a great deal over the past 14 months,” says Levatich, former president and managing director of MV Agusta.

So if they are all that, then why are you selling it?

Dr_Sprocket 10-15-2009 03:07 PM

Quote:

Originally Posted by longride (Post 226110)
“This decision was not made lightly. MV Agusta is a great company with a proud heritage and brand, high-quality exciting products, and a passionate team with whom we have achieved a great deal over the past 14 months,” says Levatich, former president and managing director of MV Agusta.

So if they are all that, then why are you selling it?

"We've gotta spin this. Think quick! How can we spin it?"

seruzawa 10-15-2009 03:24 PM

Hokay. HD is in serious trouble. So is every other manufacturer of luxury goods. In the US motorcycles are largely luxury goods with 90% of riders being weekend dilletantes. Go to your local shop of any manufacturer and see the ATVs and bikes gathering dust.

The Japanese manufacturers sell a lot of bikes worldwide for basic transport and work. HDs market is entirely upscale. Whether you like to define them as upscale is up to you but most people see them that way. So the Japanese are in a better position because people will still buy them in the 3rd world and Europe as basic transportation. HD will be severely impacted because in a recession or depression the first goods to go are luxury goods. Polaris is in even worse shape than HD with sales having plummeted 50%. Dealers of rec products like motorhomes and trailers are bankrupting left and right.

Expect to see Victory be the next casualty. Polaris is having a hard time just selling ATVs and snowmobiles. The Polaris shop where I bought my last snowmobile went out of business last spring. The Board of Polaris won't tolerate the bleeding from Victory for very long.

mscuddy 10-15-2009 03:39 PM

It's scary when you think about it. We've got a zero for a president, elected by some knee-jerk reaction to GW, giant debt to China (who can divest all those T Bills and send our economy staright to hell) along with every household being in hock up to their eyeballs just to keep going. And then you have Afghanistan. No more GM, Chrysler on the ropes.

It's the Weimar Republic all over again folks, get your own wheelbarrow for carting all those useless Dollars to the store.

Gee, funny how that totally restored 1965 Twin-Pipe CZ went from $15,000.00 to $5000.00 overnight, isn't it?

Good thing I've got a house in Brazil...isn't that a sad thing to say?

newagetwotone 10-15-2009 04:20 PM

Wait, what?

From the buell shutdown article posted earlier today:
"Harley-Davidson is discontinuing the Buell product line of motorcycles and seeking buyers for the recently acquired MV Agusta."

Am i the only one thats confused or is HD pulling out leg? Who makes that type of business choices and lives? Buy a company to shut down 2? seriously? whos the @$$hat that made the decision?

longride 10-15-2009 07:19 PM

"Polaris is in even worse shape than HD with sales having plummeted 50%."

So they went from selling 100 bikes a year to 50?


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