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Old 10-15-2009, 11:07 AM   #11
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There's millions of dollars of Harley investment stuck in the pipes. Can't believe they developed a new engine, got Buell shoe horned into Superbike competition, developed multiple new models, contracted with guys like Eslick to race their bikes, only to shut it all down on short notice. Too bad, I was really thinking that 1125 would make a great base for a sport tourer, dual sport and standard. Best of luck to Eric, hopefully he can resurrect the brand in another form.
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Old 10-15-2009, 11:21 AM   #12
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You know Buell was so close but they really blew it with the latest bike. It had a great motor and was fun to ride but it was so damn ugly.

The problem when you try to make a bike to appeal to the milkcrate brigade is that it's hard to convince tightwads to spend the dough for a new bike.

People don't buy products. They buy how products make them feel.
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Old 10-15-2009, 11:27 AM   #13
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Sure is a shame to see such an innovative division being shut down. I really like those bikes (never rode a water-cooled one though). These things taught me to appreciate an HD twin after years of me considering them to be useless dinos of a by-gone era. Thanks for the lessen, Mr. Buell. I prefer the tubers but the X bikes are fun, especially the CityX. Still may have to pick one of those up before they all disappear. I will go out in the garage, sit on my S2T, raise a single malt and toast a wonderful effort. If you have never ridden one, go give it a try before you can no longer find one.

BTW That "Blast for 2010" ad sure seems a bit harsh now don't it?
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Old 10-15-2009, 12:00 PM   #14
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Here's the official video. Dang. Watching it makes me feel so bad for Erik.

http://www.buell.com/en_us/
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Old 10-15-2009, 01:12 PM   #15
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Times are tough. And the bear market crash just up the road apiece isn't going to help HD out much either. Losing divisions have to go.
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Old 10-15-2009, 01:21 PM   #16
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Originally Posted by bbtowns View Post
There's millions of dollars of Harley investment stuck in the pipes. Can't believe they developed a new engine, got Buell shoe horned into Superbike competition, developed multiple new models, contracted with guys like Eslick to race their bikes, only to shut it all down on short notice. Too bad, I was really thinking that 1125 would make a great base for a sport tourer, dual sport and standard. Best of luck to Eric, hopefully he can resurrect the brand in another form.
Rotax built the motor off a platform that was developed by Erik. Buell probably saved millions doing that. As for Danny- he's signed by RMR not Buell. RMR has a 3 yr contract with Geico, but Rossmeyer sponsorship is as valuable as Geico. Question is (Ken may be able to answer this) the Triumph franchise at Destination- Is it Rossmeyer's or someone elses? I could see him pedelling a Daytona 675 and not catching nearly the shyt he caught on the 1125r.
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Old 10-15-2009, 01:50 PM   #17
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"They made the decision to sell MV within a year of buying it. I feel this is much more significant than them shutting down Buell. MV was to be their great, white shining hope in Europe, the future of Harley and a way to entice sport bike riders in Europe into Harley dealers and so on."

"To put it on the market within a year of buying it (MV) ... it beggars belief really," Lock said.

As in Michael Lock- Ducati North America.
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Old 10-15-2009, 02:35 PM   #18
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Fun to ride, comfortable, great fuel economy, plenty of power. Apparently that isn't a winning combination anymore.

Other than crappy switchgear and a fan that doesn't know when to quit, I love mine.

Too bad for Erik and everyone else at Buell.
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Old 10-15-2009, 03:10 PM   #19
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Quote:
Originally Posted by Buzglyd View Post
People don't buy products. They buy how products make them feel.
So true! Spoken like a true marketing guru.
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Old 10-15-2009, 03:14 PM   #20
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Default The new "Great Depression"

This is the new "Great Depression". At least I can say I owned an iconic American brand.

R.I.P. Buell
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