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Riding With BMW's Boss in Morocco
 

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Riding With BMW's Boss in Morocco

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Wow, this is a really good article. Not that I have anything against reviews and comparos, but it's a nice change to get an article with insights into an industry leader.

Do more like this.

I second that

Good stuff!

Very interesting. Listen what this guy Von Kuenheim says: “Obviously we need to defend this segment. We will constantly, constantly, constantly update our bike because it is our bread and butter motorcycle. We created the segment and we will defend this.”

Way to go man!. Fighting words. Breath of fresh air after reading all that gormless drivel about brand value and merchandising by another well known motorcycle manufacturer. Frankly, they ought to hire this guy.

Interesting to hear BMW will enter the cruiser scene. I find it very hard to believe they'd come up with another run-of-the-mill 64 rwhp tub of lard. Anyone wanna bet? If I was them I would build a light weight V8 with serious kick-ass. Its BMW's specialty. And sorely missed in the cruiser market.

- cruiz-euro

We're listening.

You seem to have missed the more significant contrast between BMW and Harley. In the article, Von K mentioned that they took a risk of alienating their "core" demographic by introducing new market segment bikes, that "old-line' BMWphiles would say "this is not my BMW anymore." But they did it anyway, and with far greater depth than HD's 1/2-assed try with the VRod (let alone Buell). If Harley had shown the vision BMW did at the same juncture, they might be a completely different company today.

As for the cruiser, Google the new 6-cylinder BMW bike engine. It's developed and ready to install today. I doubt they'd consider a V-8.

Good points, KM.

Here's a BMW 6 link: BMW Concept 6 [video] | Motorcycle Blog: The Sidecar

Nice, I'd only seen still shots till now. What a stunningly beautiful machine that is.

Didn't see it ridden, though. I thought the engine was complete and running.

Stay tuned for an upcoming feature on it. 8-)