Go Back   Motorcycle Forum > Motorcycle.Com General Discussion > Motorcycle General Discussion

Reply
 
Thread Tools
Old 03-21-2010, 07:53 AM   #1
MOKE1K
Registered Member
 
MOKE1K's Avatar
 
Join Date: Jul 2008
Location: Kalapana, Big Island
Posts: 3,993
Cool Deja-vu

From Bowling Balls To Chinese Fireworks: Deja-Vu At H-D?
by dean adams Superbikeplanet


If your perspective on Harley-Davidson starts in, say back in 1985 and runs to the present, then the current state of "The Motor Company" has got to be nothing less than shocking.

Harley's sales are slower than an arthritic old man rising from bed on a cold Milwaukee morning. A growing cottage industry is repossessing Harley-Davidsons. Their once high-flying stock price—it has risen from record lows, but—is still just a shell of its former self.

For more than a decade, Harley could seemingly do little wrong. They sold every bike they produced, dealers had waiting lists for product and nearly everyone in the Motor Company's giant supply chain made bales of cash.

Contrast that with Harley-Davidson's current condition: stock price hovering at $28, sales are down double-digit and dealers are selling bikes below retail price, if they are selling them at all.

Harley-Davidson's stock did make a small comeback this week, but the bump was based on take-over rumors. While the rumors of Harley-Davidson being taken over in a leveraged buy-out were probably false, one of the many downsides of a relatively small stock price is that your company becomes an increasingly tasty morsel for someone much larger.

Currently, it would cost over six and a half billion dollars to take over Harley, an enormous amount of money even to the Chinese concerns who many insiders feel are waiting to pounce.

Looking at 2010 Harley with 1999 eyes does show the iconic giant swaying punch-drunk. However, for anyone who saw Harley in their infamous AMF days, pre-Evo' engine or in 1978 - 1980, when you almost felt that the last Harleys made were literally sure to be the last ones ever, 2010 doesn't seem that bad.

At least not yet.
__________________
"YOU CAN'T BOLT ON SKILL"
MOKE1K is offline   Reply With Quote

Sponsored Links Remove Advertisements
Motorcycle Forum
Advertisement
Old 03-21-2010, 08:02 AM   #2
seruzawa
The Toad

 
seruzawa's Avatar
 
Join Date: Nov 2001
Location: 8501 ft.
Posts: 17,461
Default

Does this mean we'll be seeing fewer Rubbies in years to come?
__________________
"Make no mistake, Communism lost a big argument - one we know today as the 20th century."
seruzawa is offline   Reply With Quote
Old 03-21-2010, 08:41 AM   #3
The_AirHawk
Founding Member
 
The_AirHawk's Avatar
 
Join Date: Jun 2007
Location: Leanin' Tower O' P-P-P-P-POWAAAAAAAAA!!!!
Posts: 11,491
Default

Quote:
Originally Posted by seruzawa View Post
Does this mean we'll be seeing fewer Rubbies in years to come?
Aren't they the ones that keep coming on here and attempting to sell their bikes for what they owe on 'em, but we merely mock their incredibly high price?
__________________
Parfois, on fait pas semblant
Sometimes, it's not pretend
Oderint Dum Metuant
Let them hate so long as they fear
политики предпочитают безоружных крестьян
Politicians Prefer Unarmed Peasants
Nothing to see here, Citizen. Move along now...
The_AirHawk is offline   Reply With Quote
Old 03-21-2010, 09:04 AM   #4
sarnali2
Aging Cafe` Racer

 
sarnali2's Avatar
 
Join Date: Jun 2007
Location: Sittin' down by my window, lookin' at the rain.
Posts: 8,719
Default

Quote:
Originally Posted by The_AirHawk View Post
Aren't they the ones that keep coming on here and attempting to sell their bikes for what they owe on 'em, but we merely mock their incredibly high price?

Umm yeah, those would be the ones.......


Focusing on Harleys downward sales trend is only part of the picture. Suzuki isn't even importing bikes this year, Honda, Yamaha and Kawasaki sales are down across the board. About the only ones with sales increases are Triumph .......The economy is in the tank right now and discretionary sales will always take the biggest hit.

I went for a ride yesterday after work, it was clear and almost 70, I saw almost endless streams of bikes, 90% of them Harleys. The brands popularity hasn't fallen off only the ability of some people to buy them. Once the economy picks up and people start making money their sales will pick back up as well. No mystery there.
__________________
"Carpe` Throttelum -Loud Suits Save Lives"

"He said he's farting because of his medication"...
sarnali2 is offline   Reply With Quote
Old 03-21-2010, 09:14 AM   #5
MOKE1K
Registered Member
 
MOKE1K's Avatar
 
Join Date: Jul 2008
Location: Kalapana, Big Island
Posts: 3,993
Default

Agreed, somethings got to give sooner or later. Everyones sales are down right now.I frequent my old shop from time to time and they always say, yeah were doing alright were selling?
__________________
"YOU CAN'T BOLT ON SKILL"
MOKE1K is offline   Reply With Quote
Old 03-21-2010, 09:44 AM   #6
mscuddy
MODERATOR X

 
mscuddy's Avatar
 
Join Date: Jun 2007
Location: Next to my still checkin the temp.
Posts: 5,448
Default

All you see in LALA land are sport bikes and Harleys. Every now and then a dual-sport, or a super motard, but 99.9% are all Harleys or something with a full fairing.

I was in Arizona a few weeks ago, nothing but Harleys. And the riders had no helmets either. I might move there myself...also gun racks full of rifles and shotguns in the rear window of pick-up trucks (Fords & Dodges mostly).

Ah, out in Arizona, where the bad men are, and the only thing to guide you is the evening stars...
__________________
A gun is a tool, Marian; no better or no worse than any other tool: an axe, a shovel or anything. A gun is as good or as bad as the man using it. Remember that.
mscuddy is offline   Reply With Quote
Old 03-21-2010, 05:00 PM   #7
Kenneth_Moore
Registered Member
 
Kenneth_Moore's Avatar
 
Join Date: Jun 2007
Location: VIsiting the GIft Shop in the Pit of DIspair
Posts: 7,118
Default

Quote:
Originally Posted by sarnali2 View Post
Umm yeah, those would be the ones.......


Focusing on Harleys downward sales trend is only part of the picture. Suzuki isn't even importing bikes this year, Honda, Yamaha and Kawasaki sales are down across the board. About the only ones with sales increases are Triumph .......The economy is in the tank right now and discretionary sales will always take the biggest hit.

I went for a ride yesterday after work, it was clear and almost 70, I saw almost endless streams of bikes, 90% of them Harleys. The brands popularity hasn't fallen off only the ability of some people to buy them. Once the economy picks up and people start making money their sales will pick back up as well. No mystery there.

Unlike the 70's, today HD makes a quality product. Although, at Everglades Park today, there was a new Vulcan whateveritis that looks like an Ultra Glide Classic parked next to my friend's FLHTCU, They were so similar it was eerie. Yet the Kawi is $17k, and the HD is $27k. That's a stunning diffference.
__________________
www.kennethmoore.org

Last edited by Kenneth_Moore : 03-21-2010 at 05:02 PM.
Kenneth_Moore is offline   Reply With Quote
Old 03-21-2010, 08:45 PM   #8
seruzawa
The Toad

 
seruzawa's Avatar
 
Join Date: Nov 2001
Location: 8501 ft.
Posts: 17,461
Default

Quote:
Originally Posted by Kenneth_Moore View Post
Unlike the 70's, today HD makes a quality product. Although, at Everglades Park today, there was a new Vulcan whateveritis that looks like an Ultra Glide Classic parked next to my friend's FLHTCU, They were so similar it was eerie. Yet the Kawi is $17k, and the HD is $27k. That's a stunning diffference.
Yeah but Harley probably sells more $27K bikes than Kawasaki does $17K Vulcans.
__________________
"Make no mistake, Communism lost a big argument - one we know today as the 20th century."
seruzawa is offline   Reply With Quote
Old 03-22-2010, 05:08 AM   #9
longride
Super Duper Mod Man

 
longride's Avatar
 
Join Date: Nov 2001
Location: Anywhere they let me
Posts: 10,479
Default

"Yet the Kawi is $17k, and the HD is $27k."

I think you need to sharpen your pencil a bit. Woodstock Harley has 2010 Ultras for $18,999 + tax and license. Any color. I was just there last week and my buddy was considering buying one.
__________________
I'm a knucklehead
longride is offline   Reply With Quote
Old 03-22-2010, 07:33 AM   #10
sarnali2
Aging Cafe` Racer

 
sarnali2's Avatar
 
Join Date: Jun 2007
Location: Sittin' down by my window, lookin' at the rain.
Posts: 8,719
Default

$27 for a CVO maybe, otherwise someone got seriously greased.
__________________
"Carpe` Throttelum -Loud Suits Save Lives"

"He said he's farting because of his medication"...
sarnali2 is offline   Reply With Quote
Reply


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are Off
Pingbacks are Off
Refbacks are Off