Go Back   Motorcycle Forum > Motorcycle.Com General Discussion > Motorcycle General Discussion

Reply
 
Thread Tools
Old 03-29-2009, 04:56 PM   #61
msilberg
Registered Member
 
Join Date: Mar 2009
Posts: 1
Default Stupid Mistakes

I think Ducati have been making marketing mistakes that will result in reduced sales figures for their lineup. The Ducati brand has been built around the idea of exclusivity and classic Italian beauty. The Monster wasn't so exclusive, but it was still a classic looking bike with the trellis frame. They messed up the classic look by making a chimeric trellis/mold frame and giving it a less classic more Japanese manga look. Now it has neither exclusivity nor classic looks.

The Streetfighter has a few problems of it's own, although performance is not one of them. The first is the Streetfighter's non-classic, Japanese manga looks, especially the headlight housing. Notice how Giulio Malagoli, the Streetfighter’s project leader, said it was his favorite part. That was to deflect criticism. The second problem is the uninspired name, "Streetfigher". It's just not creative. It's a functional name that is not inspiring. In addition, calling a bike a "fighter" is like saying "I'm a tough guy!" It's weak.

The price is high, but that's not necessarily a problem because it lends to exclusivity. Too bad a couple simple things that would have cost little to fix, the name and simple styling cues, will contribute to weak sales and an overall dilution of the Ducati brand image.
msilberg is offline   Reply With Quote

Sponsored Links Remove Advertisements
Motorcycle Forum
Advertisement
Old 03-30-2009, 01:42 AM   #62
anrajala
Founding Member
 
anrajala's Avatar
 
Join Date: Jun 2007
Posts: 1,490
Default

French lingerie
French letters

- cruiz-euro
anrajala is offline   Reply With Quote
Old 04-09-2009, 01:22 PM   #63
vermicious
Registered Member
 
vermicious's Avatar
 
Join Date: Jun 2007
Location: New Orleans, LA
Posts: 553
Default

Quote:
Originally Posted by Dr_Sprocket View Post
So you'd get the S version over the stock version? Performance per dollar, I'd get the stock version. I know I'd never be able to outride the power/capabilities of the stock version. The additional upgrades would only be eye candy and for bragging rights at the burger barn.
Meh... bragging rights are a non-issue. I don't ride with anyone who cares and I don't care about anyone I don't ride with

I wasn't paying close enough attention to determine what the differences were or whether the 18k applied to stock or a bullied up version of the bike.
vermicious is offline   Reply With Quote
Reply


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are Off
Pingbacks are Off
Refbacks are Off