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Old 03-30-2006, 04:13 AM   #1
fxrt
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Default Re: Largest BMW Dealer in the 'World' Opens in Munich.

First post!! Looks like BMW is looking at HDs play book.
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Old 03-30-2006, 04:37 AM   #2
bmwdude
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Default Re: Largest BMW Dealer in the 'World' Opens in Munich.

Hey, do what works! I'm all for it....



I think they need to hire HD to do their marketing.
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Old 03-30-2006, 04:41 AM   #3
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Default Re: Largest BMW Dealer in the 'World' Opens in Munich.

I love the idea of being able to actually see their whole line of bikes in one place.



Inventory is something that most dealers don't keep much of. This means you sometimes really need to search to see a bike in person.



Now, if they'd only open one of these in WV. I'd donate space in one of our pastures for the building.
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Old 03-30-2006, 06:40 AM   #4
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Default Re: Largest BMW Dealer in the 'World' Opens in Munich.

BMW has already been copying H-Ds marketing for a while AFAICT.



Here in New England in the last few years they've made a push to not let dealers sell Japanese bikes in the same physical building with BMWs, and lots of the dealers have re-opened and/or remodeled as more posh places just like H-D. Still not the typical palace that is a H-D dealership but definitely more upscale then the typical big-4 dealer.



BMW has also been pushing it's (supposedly excellent) line of clothing pretty hard in advertising and trying to put the clothes in the dealership.



It all sounds good to me, this style of marketing combined with their more exciting models should help them out a lot!
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Old 03-30-2006, 06:57 AM   #5
Tigercub
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Default Re: Largest BMW Dealer in the 'World' Opens in Munich.

The BMW dealer here in Sacatomatos a dozen years ago had to drop his Triumph line or lose his BMW dealership.
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Old 03-30-2006, 07:16 AM   #6
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Default Re: Largest BMW Dealer in the 'World' Opens in Munich.

Put it in Franklin. That big valley will hold all of BMW's inventory for a year. And a test ride over to Seneca Rocks will seal the sales deal fer sher.
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Old 03-31-2006, 08:29 AM   #7
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Default Re: Largest BMW Dealer in the 'World' Opens in Munich.

Does this mean that FINALLY there will be a bike shop with decent coffee?



Maybe a bit of wine, some impudent little vintage?



Maybe a cuppa tea. Or a big honking, stonking flagon of German Lager?



The mind boggles!
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