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Old 06-14-2007, 01:53 AM   #81
xlr8r
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Default Re: Ducati and Harley Merger?

I can't see an actual merger where the same engine/frame/whatever is shared between the two companies, but I can definitely see the two brands being sold from the same dealer. I can see it literally, in fact, because my nearest H-D dealer also sells Ducati. The store is the usual glass cube thing with neon lights and an in-house coffee bar, but one side of the store is all H-D, with rows of Big Twins and racks of GreyFellowWear, while the other is all Ducati, with rows of Multistradas and Monsters and racks of skinny-sized Italian leathers. Amazingly, it works - and they do huge business. The cross-over sales, where a client of one brand ends up buying the other one too, are the target here, and with the ageing boomers having more and more money, it makes sense. Both brands keep their identity, Ducati go from niche to mainstream, and H-D make even more money than before. What's not to like?
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Old 06-14-2007, 04:19 AM   #82
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Default Re: Ducati and Harley Merger?

Maybe Buell will get a decent motor. It would be about the bloody time.



- cruiz-euro
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Old 06-14-2007, 04:56 AM   #83
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Default Re: Don't forget the Ducati Apollo!

Another V-4 failure. Funny how that works.
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Old 06-14-2007, 05:03 AM   #84
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Default Re: Ducati and Harley Merger?

It makes pretty good sense. Both companies compete outside of the low-cost, high volume arena. Market strategies are fairly consistent, Ducati has a strong balance sheet in terms of borrowing ability and they are after a relatively high earnings target. This is a nice dodge away from the emerging wars between Korea, China and Japan.



BMW has taken a fresh approach with their recent model expansion. Hopefully they too have the balance sheet strength needed as they try to gain the market share they are after. I don't know how wise it is to pursue the $9-10,000 single-cylinder market but he 850 twin is brilliant.



A merger of established companies seems to make more sense. It sure is great to see all of this movement in the industry. If you were to take on a case-study for educational purposes, the motorcycle industry would be a great training ground. Just where will the industry be in 5 years? Hang on, itÂ’s gonna be a bumpy ride.

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Old 06-14-2007, 07:51 AM   #85
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Default Re: Ducati and Harley Merger?

NO EXPECTS THE SPANISH INQUISITION!
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Old 06-14-2007, 07:56 AM   #86
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Default Re: Ducati and Harley Merger?

That, sir, is a good point.
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Old 06-14-2007, 08:00 AM   #87
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Default Re: Ducati and Harley Merger?

That is an excelent upside.
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Old 06-14-2007, 08:57 AM   #88
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Default Re: Ducati and Harley Merger?

Depends who is wearing them I guess
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Old 06-14-2007, 09:01 AM   #89
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Default Re: Ducati and Harley Merger?

The average Monster S2R 1000 sells for $10K. The cost is $8300. If the combination of companies allows for cheaper production cost because R&D now cost less with the combined merger- it will certainly drop the dealer price, therefore reducing the retail price.
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Old 06-14-2007, 11:17 AM   #90
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Default Re: Ducati and Harley Merger?

Hey - maybe we can expect a Victory / Guzzi partnership in retaliation !

Maybe I could finally find a Guzzi dealer.

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