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Old 08-03-2004, 08:26 AM   #21
pdad13
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Default Re: Stellican Limited, Owners of Chris-Craft Boats Acquire Indian Motorcycle Brand

It's funny that you reference the Kawi Drifter, which is basically a much more artfully and convincingly done/updated clone of the original Indian Chief than the new, uh, old, uh, LAST Indian company was able to produce. That should say something about the group that was running the show there.
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Old 08-03-2004, 08:34 AM   #22
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Default Good move

I guess I'm in the minority here, but I think Stellican not only made a good investment, but they have the marketing savvy to know how to maximize it.



Just some bullet points-



1) Baby-boomers are still voracious consumers. They know they'll be able to vote themselves massive Social Security increases to offset the money they're not saving for retirement. They're also brand-name obsessed. Now that everybody and his brother has a Harley, they'll be looking for another expensive toy that has a name with cachet. Stellican seems to understand this.



2) The heavyweight cruiser market requires very little in the way of cutting-edge R & D. Hell, if people pay $100K for a bike whose frame Jesse welded up by eye, they can't be into sophisticated handling. The toughest part is the motor, and Rotax is a phone call away.



An author named Virginia Postrel just wrote a book (whose name escapes me) about the primacy of aesthetics in today's American economy. Basically she posits that because we have the necessities, and because everything is of such good quality, we're making more and more buying decisions based on aesthetics and brand-value.



So, Indian is a valuable brand-name, Harley is losing some cachet, and Stellican is a company that specializes in reviving brand-name companies. Sounds like a winning formula.
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Old 08-03-2004, 08:41 AM   #23
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Default Re: Good move

"The Substance of Style"
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Old 08-03-2004, 10:42 AM   #28
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Default Re: KPaul was right (another prediction comes true how does he do it?)

That "prediction" has been circulating around message boards for about 10 years now.



It's about as novel as predicting a sunset tonight.
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Old 08-03-2004, 10:45 AM   #29
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Default Kook Kriswell.

He's like Kriswell.



Make hundreds of predictions. Brag when one or two of them come true. Ignore all the others.
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Old 08-03-2004, 10:46 AM   #30
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Default Re: Good move

It sounds like a re-do of Mazlow's heirarchy of needs.
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