We nearly panicked when we noticed Suzuki’s not scheduled for a presentation at the world’s biggest motorcycle show next week, but not to worry. They’ll be at EICMA with all their wares on display, they’re just not putting on the typical dog and pony show. Does that mean there’s nothing new and exciting beyond a new V-Strom 250? Not to worry: “Suzuki will display already announced 2018 models at EICMA in Milan, and may show some additional new product,” says Suzuki’s Avery Innis.

What’s curious is what’s missing from that list of already-announced 2018 models. At least one of them is the all-new GSX-R1000 Suzuki just sprang on us in 2017. Has it already undergone a radical redesign in only its sophomore year? That would be highly unusual, but then we live in highly unusual times. If that is what’s going on, it would be typical Suzuki to get it done just in the nick of time. Stay tuned for next week.

The Hayabusa’s back, in red and white or black.


  • Gabriel Owens

    It seems that Yamaha, Kawasaki and Honda are pulling way ahead of Suzuki.

    • Sayyed Bashir

      Suzuki is putting their cash into developing the bikes instead of spending it on shows and races.

      • Allison Sullivan

        Then they’d better start developing something decent then, because their current lineup is awful. It’s either super-niche, outdated, or boring AF.

        • Jason M.

          I really hope they one day update the DRZ 400SM.

        • Born to Ride

          Gixxer thou is pretty sweet, new Vstrom 1000 is perfectly balanced, and the gixxus 750 is my favorite modern middleweight. They’re doing alright in my book.

          • Sayyed Bashir

            And a new turbocharged Hayabusa coming out in 2018.

    • pidginTM

      yeah, suzuki is a disappointment.

  • for a few years now, suzuki has been on the decline. Don’t know what’s really happening or if they are reorganizing things. It is a good machine overall, way better than others…they should try and keep up.

    • Mad4TheCrest

      Suzuki needs to field something high-end to get riders’ blood boiling. These days biggest bang for your buck doesn’t generate enough excitement.

      • it needs stop making mediocre bikes in terms of performance and technology (their engines are very good). that’s one aspect to fix. i know many don’t like all these electronics but truth be told electronics such as cornering abs and others are proving to be quite useful. Anyhow, Suzuki should work a lot more to catch up. Competitors are quickly advancing year after year.
        Even it’s best bike, the gixxer is losing ground.

    • gjw1992

      They’re doing fine business selling budget priced cars around the world so I reckon two wheelers beyond about 250 are too far down their priority list.

      • Rocky Stonepebble

        Not “around the world”. Huge swaths of North America are not serviced by Suzuki motorcar sales.

        • DickRuble

          Really? I am surprised. They pulled out of the USA automobile market a couple of years ago.

          • Rocky Stonepebble

            Yeah. I believe I said that.

  • Old MOron

    Of course you moto journo demigods are unfazed by pretty models, but we regular joes are allowed to say, “Wow, she’s gorgeous.”

    • Kenneth

      And those sport bike ergonomics are looking a lot more attractive.

  • Sentinel

    It’s too bad Suzuki doesn’t have better leadership; far more often than not over about the past decade they’ve been coming up a buck short and a day late to every party. What a damn shame.

  • Rocky Stonepebble

    Nice pair of mirrors on that!

  • Daniel Benjamin

    Man, the busa is looking old.