Helen Musselman would never believe in her wildest dreams that Musselman’s Honda, one of the first Honda dealers in America in 1959, would still be around today. But the commitment she and her husband have to the brand – and the brand to them – is one of the reasons Musselman’s Honda is still going strong in its original Tucson, Arizona location.

Today, Helen Musselman is 98 years old and the matriarch (or “Boss Lady” as is embroidered on her shirt) of four generations worth of Musselmans working at the dealership. She still comes to work every day and is the epitome of the phrase, “You Meet the Nicest People on a Honda.” Of course, when you have a relationship with a brand like Honda that has lasted nearly 60 years, you’re bound to have stories. And boy does Helen have stories. See the video below to hear how the Musselman’s started their relationship with Honda, their experience traveling to Japan to meet Soichiro Honda himself, and what keeps Helen coming to work every day all these years later.

  • ADB

    Best story I’ve seen all month. Excellent.

  • DickRuble

    They need a new brand culture champion. Helen is a far better champion.

    • TroySiahaan

      Maybe they should hire Helen?

      • DickRuble


    • Old MOron

      Now that you mention it, who or what is their current brand culture champion?

      • DickRuble

        The self proclaimed one in the video is the fertilizer salesman looking bespectacled fake ass duffus that introduces Helen.

        • Old MOron

          Hmm, this thing was probably put together by Honda America. You have to admit that it was infinitely better than that drivel put out by the Discovery Channel recently.

  • Douglas

    How neat is this? Wow. What a credit to her & her family, and credit to Honda.

  • Vijay Ranganathan

    Inspiring, to say the least… whether about motorcycle or not, to read about some one to be passionate about what they do… Guess this is the secret to aging well, with no regrets…
    Good story!

  • SloRide1

    Bought my first bike from them.

  • Craig Hoffman

    Awww. What a sweet old lady!