Today is the day many EBR fans, including ourselves, have been waiting for: EBR motorcycles are back in production. After a lengthy (and complicated) period that saw EBR assets sold at auction to Bruce Belfer of Atlantic Metals Group LLC, then wrenched away and sold again to Liquid Asset Partners, it appears that stability has finally arrived.

Starting today, March 1, production will resume at EBR HQ in East Troy, Wisconsin. According to a press release issued by EBR, the new company, EBR Motorcycles LLC, will start with production of 2016 1190RX and 1190SX motorcycles. In January, Liquid Asset Partners announced its goal to have models rolling off the production line by “Mid-March” and in this latest announcement, the company expects to make good on its promise, having the first bikes roll off the line March 17.

In the release EBR Motorcycles LLC CFO, Bill Melvin Jr, stated that the company now has “financial stability, a profitable multi-year plan, and a 5-10 year vision.” He noted that new partnerships and investments would be welcome, but not critical at this point. “EBR is on solid ground and moving forward,” he said.

To celebrate the relaunch of EBR Motorcycles, the public are invited to attend a launch party on March 18 at the EBR factory on Buell Drive in East Troy, WI. Free food will be provided, and attendees will have an opportunity to meet-n-greet the EBR team and tour the production line. Also planned this day is a public auction to liquidate excess assets in the factory. This includes excess machinery, equipment, tools, “excess race assets,” and excess parts.

“I am really looking forward to the launch and the press day. I have dedicated my life to this and want to get the word out on how great our motorcycles are,” said Erik Buell, Founder and CTO.

Of course, this is only the beginning for EBR’s next chapter. Now the company plans to identify the top dealers in the country to help relaunch the brand. Pricing, warranty info and racing plans, EBR says, will be announced next week.

 

  • ADB

    Excellent news.

  • ADB

    Excellent news.

  • john burns

    How can this be?? So many things I read said EBR was down for the count??

    • DickRuble

      Dunno…Talk to Cope.

      • Sayyed Bashir

        Yeah, haven’t heard from Chris Cope yet.

    • http://www.themotorcycleobsession.com/ Chris Cope

      It’s a very slow count.

      • Sayyed Bashir

        You mean it ain’t over till the fat lady sings?

  • Greybeard1

    Indeed excellent news…I think.
    What I know about building and selling motorcycles at a profit makes Higgs Boson look like the Vegas strip but, is there any validity in what I’ve heard said about the company should really be EBM (motorcycles) and not EBR (racing)?

  • Jeff LaLone

    Fantastic! Buell’s bikes deserve to be produced, if only from an engineering-appreciation standpoint.

    • Kelly Rees

      You are kidding right? Nothing like popping your gas cap and watching 3 gallons of boiling fuel go up like Old Faithful.

      • DickRuble

        Pray tell us more..

      • Farmer Channing Kraemer

        Please enlighten me. Never once has it happened to me.

      • Sayyed Bashir

        Does the fuel stored in the frame get hot?

      • Kelly Rees

        Yes the fuel in the frame gets hot. The frame is a giant heat sink for the engine. If you havent seen it I guess you dont spend much time at a race track.

        • methamphetasaur

          If you have 3 gallons in the tank- then why are you opening it anyway?

          • Kelly Rees

            Because maybe you cant go race distance on 3 gallons…

          • methamphetasaur

            Just a thought- put less gas in there from the beginning, so there’s maybe a quarter gallon or so when you refill. Or refill later.

          • Kelly Rees

            I’ll stick with racing bikes that I can use whatever amount of fuel I want without the risk of gas geysers.

          • methamphetasaur

            That was my second thought- just use a different bike then. Buell hasn’t ever really been at the top of that game anyway.

          • Kelly Rees

            And yet the company is named EBR

          • methamphetasaur

            And yet here you are complaining to people you don’t know on the internet about it instead of just getting a different bike.

          • Kelly Rees

            I’m not complaining about anything. I wouldnt own one. My point was a reply to a comment about how well they are engineered. They arent. They are a hodgepadge of bad ideas all combined into one bike that has been poorly received by the motorcycle world. Definition of insanity? Keep doing the same thing over and over and expecting a different result.

          • Kelly Rees

            Also you should do some study on how fuel works in a tank. The more fuel you keep in there the less likely it is to boil. Common sense on that one. Theres also less space for vapor to build pressure.

  • 12er

    Maybe this time…

  • Old MOron

    I propose a MOronic shootout: anything that EBR builds against that piece-of-shit Octane from Victory.

    • TheMarvelous1310 .

      How about that Octane versus any Harley and a Griso 8v, and the EBR vs the Motus? You know, matchups that make sense.

      Victory made another cruiser, get over it. Making less changes keeps the price low, you can always get the parts you want installed in-house at a reasonable cost, and I’m sure they’ll start in with the mid-controls and dual disc brakes soon.

      • Old MOron

        You’re right. I should get over it… and I mostly have.
        But I think Victory has to take its fair share of teasing over the fact that they hyped the 156 race influence and then turned out another cruiser.

        • John A. Stockman

          I “thought” the 156 had a chance to be something other than a cruiser, but the safe fallback position is to make what the average want, I mean buyers. I’d read about a match up of the Octane, any similar-class HD, the Guzzi, any other ones come to mind? Even though it’d be predictable, I’d like to read about evaluations regarding various features, cornering clearance, suspension performance, etc. between the models/brands. A Moto Guzzi was on my short list a few years back, but the lack of local dealers, parts/service (even though I do most maintenance myself), and support made that choice difficult. A friend has a few-years-old Griso and I got the chance to ride it. A different experience definitely, but I like different. With a few mods regarding foot pegs and handlebars, I could’ve made it fit. Things I’ve had to do to every bike I’ve owned, so not out of my realm of craftsmanship & fabrication if it’s not available off-the-shelf.

      • Sayyed Bashir

        I don’t think they can put mid controls on the Octane. Same with dual disc brakes. The Octane is pegged to a price point and a market that obviates these items. There could be aftermarket kits if the bike takes off.

        • TheMarvelous1310 .

          They put mids on the Scout, how wouldn’t they fit the Octane?

  • SRMark

    Are we now perpetrating March Fools jokes?

  • kenneth_moore

    I wish them well. Anyone who’s invested and/or involved is there because they want to be. And of course, this is obviously very good news for anyone who owns one of their bikes.

    If they ever make a bike of the types I’m interested in riding, I’ll try it.

  • SRMark

    Might finally get to see the Ulysses replacement.

  • Mark Vizcarra

    In other news EBR just went bankrupt again and spent all their money

    • Sayyed Bashir

      You’ve got it backwards: They would have to spend all their money before they go bankrupt.

  • TheMarvelous1310 .

    Holy cow, who would’ve thought a company literally named Liquid Asset would do Buell a solid? This brings the number of significant American motorcycle companies up to… Six? Ronin, Motus, EBR, Indian, Victory and Harley… Wait, does Ronin count? If Ronin counts, does Arch? What ever happened to Motoczysz? Did they ever sell any SS Trikes? TOO MANY QUESTIONS!!!

    • Sayyed Bashir

      You forgot Motus, Zero, Brammo, Lightning. Confederate, Boss Hoss, Rokon, Christini, Ecosse.

  • Danny DiNardo

    “financial stability, a profitable multi-year plan, and a 5-10 year vision.” -well, Erik has had a vision for decades now. The problem is, it isn’t shared by enough people to manifest in sales. And I daresay, interest in these bikes wanes by the minute.

    I know it sounds harsh, but Liquid Asset Partners would have greater success putting old Buell parts under their pillows and waiting for a fairy to replace them with cash :/

    • methamphetasaur

      You gotta have cheap bikes that sell well to finance the company so you can then make the low selling ultrabikes. And by cheap bikes I mean cheap good bikes, not the Blast.

  • John A. Stockman

    Another chapter of Erik Buell’s dream and goal begins. Seems to me I heard similar when HD took a majority control, then summarily dumped him, still holding rights to his own name for a period of time. I met Erik once and his strong handshake plus his attitude was enthusiastic. You couldn’t help but pull for the guy. The market is there, in addition to folks that already own one. Small but “there”. The only thing to do is see how it all plays out. Fuel in frame? Sure, different can be more than a novelty, but I’ve felt the heat that can radiate off the thing. Not something I could tolerate…maybe for a track day or club racing.

  • therr850

    Will there be an EBR race team in MotoAmerica or WSBK in 2017? They were finally becoming competitive before last years door shutting.

    • TroySiahaan

      “Pricing, warranty info and racing plans, EBR says, will be announced next week.”

  • Brian Fistler

    Will they ever actually produce a bike with technology/ideas that are decidely better than what’s already currently available?
    As for me, as long as they stick with HD engines, I will continue to have less than zero interest in their bikes. (I don’t care who actually manufactures them, HD, S&S etc- ANY engine loosely or closely based on HD’s antiquated design.)

    • TroySiahaan

      The 1190RX and 1190SX use engines entirely of EBR’s own design. They have nothing in common with the HD engines of old other than being a V-Twin.

      • Brian Fistler

        I stand corrected. As I said, I had absolutely ZERO interest in EBR because of the HD connection and was not following at all. I appreciate the info. I might care a bit now.

  • grosir batik pekalongan

    Fantastic! Buell’s bikes deserve to be produced, if only from an engineering-appreciation standpoint.

  • sgray44444

    I think Mr. Buell needs to decide whether he wants to build a successful business, or build race bikes, because the current game plan isn’t working. Anyone that would bankroll him at this point is seriously overly optimistic or insane.