Categories: Features

Ducati’s Premier Financing Program

Ducati says its new financing program is a major step forward in the company’s new brand-expansion strategy, which will allow more riders to get on a bike which was, for many, out of financial reach. Motorcycle financing can be more than a little challenging for many riders; Ducati’s new program removes a barrier that was keeping riders of more modest means on other brands that offered friendlier financing. Heck, I think I could afford $89 a month for a Scrambler Sixty2!

Now all they need is Ducati Insurance Inc.

Official Release!


 Riders can now own a new Ducati for the cost of a coffee a day.

 Cupertino, Calif. (March 1, 2017) – It’s true. For the cost of a good cup of coffee per day, motorcycle enthusiasts across the U.S. can afford the Ducati of their dreams.

Because today, Italian motorcycle manufacturer Ducati announced the launch of its new flexible financing program, Ducati Premier Financing. This Program is a major step forward in Ducati’s new brand-expansion strategy, and one that allows far more riders to access a premium product many have felt to be out of reach… until now.

The Program’s flexibility means that riders can enjoy affordable and far lower monthly payments compared to traditional financing, even with a low down payment. There are no wear-and-tear or mileage restrictions, owners can opt for a shorter trading cycle if they want to trade in for the latest model, and they can add accessories as they choose; unlike a traditional lease. At the end of term owners can trade for the newest Ducati model, sell it privately, or pay it off. The result is a monthly rate that would be less than the cost of renting a comparable motorcycle for just a single day.

Ducati Premier Financing applies to all 2017 Ducati models, including the recently released Multistrada 950 ($169/month) and even the new Monster 1200 S ($199/month.) Other highly anticipated releases to come – Desert Sled, SuperSport, Café Racer and Monster 797 – are also covered by the program.

“This is just one more tool Ducati is using to position our motorcycles more accessible to a broader array of riders,” says Jason Chinnock, CEO of Ducati North America. “With an expanded lineup and our new financing flexibility, all sorts of riders – beginners and veterans alike – can now make Ducati ownership a reality, especially if they’re willing to cut back a bit on their caffeine intake!”

For less than the price of a cappuccino a day, okay maybe two, Ducati wants to put you on an Italian stallion and save a kitten.

Premier Financing is sure to be especially popular for the sub-$10,000 Scramblers, including the Sixty2 ($89.00/month) or the Icon ($99.00/month). New entrants to motorcycling will appreciate the Monster 821’s $139.00 per month pricing, but even hardcore enthusiasts can ride out for less than two cups of coffee a day, with the Monster 1200’s $176 per month price tag or Panigale 959’s $185 per month.

2017 has seen an introduction of new mid-range and entry priced Ducati models coupled with the financing flexibility offered by the Ducati Premier Financing program as part of a long-term approach to broaden the brand’s reach. In recent years Ducati has also tackled the previous cost of ownership barrier by extending the service intervals and becoming an industry leader in low maintenance costs.  These initiatives along with the best product offering and a strongest dealer network in Ducati’s history provide easier accessibility to the Ducati brand for all motorcyclists.

About Ducati Premier Financing:

* U.S. News & World Reports (9/29/2015) reports that the average cost of a cappuccino in the U.S. is $3.51.  At a 30-day month at $99/mo., the daily cost of a Scrambler Icon is $3.30.  At $89/mo. the daily cost for a 2017 Scrambler Sixty2 is $2.97 – less than a single cup of regular coffee. The new Multistrada 950 at $169/mo. is $5.63 a day – less than two coffees of daily intake.

** Ducati Premier – For highly qualified consumers through Ducati Financial Services. Ducati Premier payments estimated with 11% down and $750 freight & setup due at signing. Scrambler models estimated with 15% down and $750 freight & setup due at signing. Price excludes taxes, title and licensing. Due to state restrictions and limitations, the Premier Financing program is not currently eligible in three states: North Carolina, New Hampshire or Pennsylvania.


You can see all manufacturers’ financing incentives here.


John Burns

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