Ducati says its new financing program is a major step forward in the company’s new brand-expansion strategy, which will allow more riders to get on a bike which was, for many, out of financial reach. Motorcycle financing can be more than a little challenging for many riders; Ducati’s new program removes a barrier that was keeping riders of more modest means on other brands that offered friendlier financing. Heck, I think I could afford $89 a month for a Scrambler Sixty2!

Now all they need is Ducati Insurance Inc.

Official Release!


 Riders can now own a new Ducati for the cost of a coffee a day.

 Cupertino, Calif. (March 1, 2017) – It’s true. For the cost of a good cup of coffee per day, motorcycle enthusiasts across the U.S. can afford the Ducati of their dreams.

Because today, Italian motorcycle manufacturer Ducati announced the launch of its new flexible financing program, Ducati Premier Financing. This Program is a major step forward in Ducati’s new brand-expansion strategy, and one that allows far more riders to access a premium product many have felt to be out of reach… until now.

The Program’s flexibility means that riders can enjoy affordable and far lower monthly payments compared to traditional financing, even with a low down payment. There are no wear-and-tear or mileage restrictions, owners can opt for a shorter trading cycle if they want to trade in for the latest model, and they can add accessories as they choose; unlike a traditional lease. At the end of term owners can trade for the newest Ducati model, sell it privately, or pay it off. The result is a monthly rate that would be less than the cost of renting a comparable motorcycle for just a single day.

Ducati Premier Financing applies to all 2017 Ducati models, including the recently released Multistrada 950 ($169/month) and even the new Monster 1200 S ($199/month.) Other highly anticipated releases to come – Desert Sled, SuperSport, Café Racer and Monster 797 – are also covered by the program.

“This is just one more tool Ducati is using to position our motorcycles more accessible to a broader array of riders,” says Jason Chinnock, CEO of Ducati North America. “With an expanded lineup and our new financing flexibility, all sorts of riders – beginners and veterans alike – can now make Ducati ownership a reality, especially if they’re willing to cut back a bit on their caffeine intake!”

For less than the price of a cappuccino a day, okay maybe two, Ducati wants to put you on an Italian stallion and save a kitten.

For less than the price of a cappuccino a day, okay maybe two, Ducati wants to put you on an Italian stallion and save a kitten.

Premier Financing is sure to be especially popular for the sub-$10,000 Scramblers, including the Sixty2 ($89.00/month) or the Icon ($99.00/month). New entrants to motorcycling will appreciate the Monster 821’s $139.00 per month pricing, but even hardcore enthusiasts can ride out for less than two cups of coffee a day, with the Monster 1200’s $176 per month price tag or Panigale 959’s $185 per month.

2017 has seen an introduction of new mid-range and entry priced Ducati models coupled with the financing flexibility offered by the Ducati Premier Financing program as part of a long-term approach to broaden the brand’s reach. In recent years Ducati has also tackled the previous cost of ownership barrier by extending the service intervals and becoming an industry leader in low maintenance costs.  These initiatives along with the best product offering and a strongest dealer network in Ducati’s history provide easier accessibility to the Ducati brand for all motorcyclists.

About Ducati Premier Financing:

* U.S. News & World Reports (9/29/2015) reports that the average cost of a cappuccino in the U.S. is $3.51.  At a 30-day month at $99/mo., the daily cost of a Scrambler Icon is $3.30.  At $89/mo. the daily cost for a 2017 Scrambler Sixty2 is $2.97 – less than a single cup of regular coffee. The new Multistrada 950 at $169/mo. is $5.63 a day – less than two coffees of daily intake.

** Ducati Premier – For highly qualified consumers through Ducati Financial Services. Ducati Premier payments estimated with 11% down and $750 freight & setup due at signing. Scrambler models estimated with 15% down and $750 freight & setup due at signing. Price excludes taxes, title and licensing. Due to state restrictions and limitations, the Premier Financing program is not currently eligible in three states: North Carolina, New Hampshire or Pennsylvania.


You can see all manufacturers’ financing incentives here.


  • John B.

    This is one of the most consumer friendly synergies the Audi-Ducati (VW) acquisition produced. Large auto manufacturers cannot compete without a financing arm to facilitate sales. Now Ducati can compete with 3asy Ride offered through BMW Financial Services. I wonder how stand alone motorcycle companies will survive the next major economic downturn?

    • Born to Ride

      This is no new development, just new press. Ducati has had the most aggressive financing department of any motorcycle manufacturer I’ve come across. My dad got a 5 year .9% APR loan on his Diavel back in 2012. I got factory financing on my used M1100S, 60-month 2.99% on a 6 year old bike when I bought it. When it comes to closing a sale, Ducati is unrivaled and has been for years. Seems like they do a 0%-60 month deal on all their leftover stock at the end of every year too.

      • John B.

        The financing described in this article relates to current year models and features a loan with a balloon payment at the end of the term. Please show me where Ducati offered this financing option previously. BMW has offered balloon payment loans for years.

        • Born to Ride

          I missed that in the article. I didn’t realize that it was effectively a lease program. I rescind my previous statement.

        • Walter

          And we all know what many balloons eventually do lol

          Although they do specifically state that it’s for “highly qualified” consumers. Any idea what their credit score cutoff is? 700? 800? Because I have to wonder how many targeted lower cost “new entrants” would be highly qualified.

          But kudus to Ducati for trying.

          • Mad4TheCrest

            Good point/question. I think this program is designed to encourage people to churn bikes every few years rather than hold onto them. if it works it may be a boon to the industry.

  • VForce

    For the cost of a cup of coffee each day, you too can have yourself a giant balloon payment.

  • Buzz

    I bought my Guzzi California 1400 on MG’s special financing. 0.9 % for 36 months is free money. I think my most recent statement showed my interest as $3.95.

    • Born to Ride

      How do you like the Cali? I’ve been genuinely considering taking the plunge on a heavily discounted leftover. Talk me out of it.

  • Joe

    I’m assuming you would be able to put a down payment larger than 11% as stated in the article, right? Is there a limit to how much could be put down?

    • Born to Ride

      I took that to be referring to a minimum finance figure. I think it’s like 6-7 grand.

  • spiff

    I like Yamaha’s progam. It is essentially a line of credit with a dealership. The bonus is it is unsecured. You get the title of your bike. You can ditch collision, keep comprehensive and insure your bike at a very affordable rate. Roll those savings into the loan and away you go. Just don’t crash.

    • Born to Ride

      And pay 12% on your loan. Or at least that’s what they bent my buddy over for on his bolt.

      • spiff

        They offered me 5.99 or 6.99 can’t remember. My local bank offered 12 or 13 on a bike loan and 8.99 on an unsecured. Even the banker raised an eyebrow on that one.

        • Born to Ride

          Yeah…. I’ll stick with the .99% on new bikes and 2.99% on used I can get at the Ducati dealer.

          • spiff

            Can’t argue the lower rate, but being allowed to have the title allows you to drop collision. I have checking into the rates on an SDR and I have had quotes from $1500 to $4000 for a year with collision. The best quote with just comprehensive was $389 $100k/$300k coverage.

          • Born to Ride

            Holy crap! When I priced out insurance on a 2015 SDR last year, they wanted 1100$ with comp and collision. Although that was adding it to a multibike policy. Single bike policies can be astronomical. Get yourself a Kawasaki KLR for 1500$, insure that, then add the SDR to the policy and you’ll still come out ahead in the first year.

          • spiff

            Hell, just get a KLR vin, and pretend you own it.