Thomas R. “Big Tom” Callahan, Jr., an auto parts salesman from Sandusky, Ohio, once said, “You can get a good look at a T-bone by sticking your head up a bull’s ass, but wouldn’t you rather take a butcher’s word for it?” When it comes to steak, we at MO would be inclined to heed the butcher’s advice, but when it comes to motorcycles, we’d prefer to take that “deeper” look to see for ourselves…

Royal Enfield

Royal Enfield’s UK Technology Center in Leicestershire, England was opened in May 2017 and is situated on the privately owned Bruntingthorpe Proving Grounds. Royal Enfield has made a sizable investment to the tune of £100 million (about $120 million at the time), and the new engineering and design facility is truly first class.

Royal Enfield invited us to take a comprehensive behind-the-scenes look into its UK Technology Center in Leicestershire, England. There, with the collaboration from the Chennai, India factory, they have designed, engineered and tested two all-new from-the-ground-up models that both feature the new 650 parallel-Twin motor. These new models include the Interceptor INT 650 and the Continental GT 650. While there, we were able to speak with several of Royal Enfield’s reps, including all the top dogs, and gain further insight into the company and its new products.

Royal Enfield may not be the household name in America like it is in many other parts of the world. So, to give a little background on the company, Royal Enfield is not only the oldest motorcycle manufacturer in continuous production since 1901, but it’s also the fastest-growing motorcycle brand in the world, as well. Royal Enfield has grown 16-fold in the last eight years. The company has gone from building 50,000 units in 2010 to more than 800,000 by the end of this year and is aiming to produce 950,000 units next year. Royal Enfield’s sales are equivalent to the global sales of Harley-Davidson, KTM, BMW, Triumph, and Ducati, combined. Let that sink in for a second.

Royal Enfield

Entry into the Technology Center displays a snapshot of Royal Enfield’s rich history. A vertical stack of the company’s most significant models that date back to the 1930s all the way up to its most current offerings are proudly displayed in the building’s foyer. As soon as we climbed the stairs and looked behind the curtains, we found all the latest cutting-edge technology needed to develop and engineer modern motorcycles.

What’s most interesting and unique about Royal Enfield is the approach it has taken to become this global heavyweight motorcycle manufacturer. It’s important to make clear what Royal Enfield is, and what it isn’t. Siddhartha Lal, Royal Enfield’s CEO, explicitly states that the company isn’t interested in making high-performance sport bikes or big-displacement cruisers. But rather, it’s chasing after the middleweight market, specifically the 250-750cc segment. For years now, Royal Enfield has been making 350 and 500cc variants of its Classic, Bullet and Thunderbird models, along with the 535cc Continental GT café racer. However, there hasn’t been a larger-displacement bike to upgrade to since 1970, when Royal Enfield stopped making its 736cc Interceptor.

Enter the all-new 650 Twin. It’s a 648cc air/oil cooled parallel-Twin with a single overhead cam and four valves per cylinder. These features combined with a 9.5:1 compression ratio yield a claimed 47 horsepower at 7100 rpm, with about 39 ft.-lbs. of torque waiting at just 4000 rpm. These output numbers won’t make you the king of your local drag strip, but that’s not what Royal Enfield is about.

Royal Enfield

The UK Tech Center in collaboration with Harris Performance have 95% re-engineered and fine-tuned the new 650’s frames based off its previous models (a Continental GT 535 is pictured here) for enhanced agility that can handle different terrains and speeds while retaining the period classic style. The Tech Center has several bays that each have recessed hydraulic lifts, their own complete set of laser-etched tools (so no wrench or socket grows legs and disappears) and hidden exhaust vents so that the bikes can be run and tested inside.

“Royal Enfield aims to lead and expand the middleweight segment globally,” Lal told us about why RE chose to make the 650 Twin. “While the new 650 Twins will be a compelling upgrade for our large customer base in India, we believe they will attract customers from other developing markets in Southeast Asia and Latin America to graduate to the middleweight segment as well.”

Unlike here in the United States, where many believe there’s no replacement for displacement, developing markets in the rest of the world don’t have a need for such big-bore bikes. In many cases, the roads just simply don’t allow for it. On top of that, certain countries’ governments either restrict engine size or make it very difficult to own large-displacement bikes by implementing steep import tariffs or luxury taxes. For example, learners in Australia are restricted to a motorcycle with a motor no bigger than 660cc for their first two years. In Indonesia, some provinces have import taxes on large-displacement motors starting at 30-40%, and tariffs in Malaysia can be hiked all the way up to 125%.

Royal Enfield

People may argue that Royal Enfield motorcycles are behind the times, but the Tech Center’s plethora of cutting-edge tools and technologies most certainly is not. There is no shortage of 3-D printers, CAE techniques (computer assisted engineering), CAD systems and a full, automotive-scale 360-degree mill to design and create new parts.

Royal Enfield reps say they’re out to capture the consumer, not the competition. They’re here to grow the market, not steal other manufacturer’s customers, although that might end up being the case. At the core of Royal Enfield’s goals, more than anything else is to provide motorcycles that are versatile, fun, agile and yet unintimidating and accessible – the key words here being, fun and accessible because that’s what CEO Siddhartha Lal and RE President, Rudratej (Rudy) Singh believe motorcycling is all about.

Now, before all you middle-aged guys holding onto your 15-year-old R1s (who, mind you, aren’t buying new motorcycles anymore) start typing away in the comments section writing off Royal Enfield by complaining that these new bikes are ugly and grossly underpowered, understand this: These bikes aren’t designed for you. Instead, young, urban riders – many of whom are women – are the key demographic to motorcycle growth right now. More and more young people are flocking to cities, where not only is the cost of living higher, but also navigating the urban sprawl is becoming exceedingly difficult and time-consuming. This is where a fun and affordable motorcycle begins to become attractive to a learning rider. This is a big segment of the market that Royal Enfield is after.

Royal Enfield

Pictured above is an ex-RAF Lightning fighter jet on the Bruntingthorpe Proving Ground, which is located right next to the Tech Center. Originally an airfield built in 1942, the Proving Ground is now mostly used for automotive and motorcycle testing. There’s a 6.4-kilometer track as well as a 60-meter wide, 3.2-kilometer long runway for top speed runs. This site is perhaps most famous for being extensively used in the BBC show, Top Gear.

Giving budding riders a unique option is not just reserved for young people, although I imagine the new Royal Enfields will pique their interests. The new engine also answers the call of Royal Enfield loyalists who have long yearned for more mid-range torque and top speed from the traditionally styled bikes. In the past, especially in America, the 350, 500 and even top-spec 535cc (29hp) Continental GT models haven’t cranked out enough power to comfortably ride in modern, high-speed traffic conditions (And vibrated to annoying levels…-Ed.), so the new counterbalanced 650cc models will help remedy this situation.

There should be a lot of inherent value built into the new Royal Enfield motorcycles for a variety of reasons: They’re approachable in the sense that they’re unintimidating motorcycles. They’re simple in the sense that if you need to work on them, you can easily do so without the hassle of removing multiple body panels to access whichever components need attention. Their basic engineering makes them authentic in the sense that they’re not a replica, recreation or knock-off of some other style bike that was once popular. Royal Enfield has been around for a long time and it has stayed true to its heritage and has stuck to its guns (pun intended, as RE was once a gun manufacturer). And, finally, they’re affordable. The Interceptor INT 650 will cost about $6,000, according to hints from RE reps, and the Continental GT 650 will only be a few hundred more at around $6,500.

Royal Enfield

The new Interceptor INT 650 (pictured here) and the Continental GT 650 have undergone extensive evaluation and tweaking before going to production. With over one million kilometers of road testing and 1,500 hours of full-throttle on the dyno, the new motor and chassis have certainly been put through the ringer.

If classic roadster or café racer styling isn’t your cup of tea, Royal Enfield is also offering the Himalayan, a more adventure worthy bike with off-road capability. Some of its features include a single-cylinder, fuel-injected, 411cc air-cooled motor, 21- and 17-inch wheels, almost eight inches of suspension travel front and rear, and plenty of room and mounting points for hard and/or soft luggage. The Himalayan is currently Royal Enfield’s most versatile motorcycle and should take you from the beaten paths of the city, off the grid and into the wild. And at $4,499, it will keep your wallet happy too.

2018 Royal Enfield Himalayan Preview

Royal Enfield

Of course, there are plenty of other, more sophisticated, more powerful bikes out there that will blow the doors off of any Royal Enfield in terms of performance. But, like we mentioned earlier, the company is not out to compete with the high-tech, high-performance machines other manufacturers are making. RE is in the business of selling passion with the mantra less is more.

Above all else, what makes Royal Enfield’s approach to selling motorcycles interesting is that it’s essentially striving to build the Toyota Camry or Honda Civic of motorcycles – relatively simple and cost-effective vehicles that can serve the duties of most buyers. This is in no shape or form an insult of any sort, because there’s one of these cars in just about every other driveway in America…

Royal Enfield

The Royal Enfield unveil at EICMA this year was one of the show’s most anticipated and crowded exhibits. Here is myself, Royal Enfield CEO Siddhartha Lal and fellow journalist Morgan Gales enjoying a moment after all the excitement of the debut. (Maybe we’ve had a few, I don’t know…) I can truthfully say that Lal is one of the most down-to-earth and genuine motorcycle enthusiasts I’ve met, with a deep passion for riding. We look forward to experiencing the future of Royal Enfield.

The new twin-cylinder Royal Enfield models are expected to hit the States and become available to the public sometime in April, about a month after we get to throw a leg over the Interceptor INT and Continental GT 650 during its launch in March. It will be interesting to see how these models stack up against the significantly more expensive Triumph Bonneville lineup of bikes that begin with the $9,100 Street Twin and rise up to $13,000 for a Thruxton. While looks and performance are obviously important, so is price.

We’ll see how this strategy works out for them. If Royal Enfield’s global performance is any indicator, we expect RE’s strategy to make waves Stateside, too.

  • Craig L.

    But did he go to school with 27 Jennifers? Oh, sorry – wrong Mike Doughty…

  • JWaller

    Great line from a great movie. I miss Chris Farley.

  • The question is: how reliable will they be? Day in day out jump on and ride the way Bonnevilles work.

    • TonyCarlos

      Assume you mean “new” Bonnevilles.

      • Naturally. The water cooled ones don’t even get accused of being boring sterile or heaving pigs anymore.

  • Fred Bloggs

    My question is there a low seat option?
    I currently ride a Royal Enfield Electra X, but I had to got to a lot of trouble to lower the seat height. There are many aging bikers like me who would be potential customers, if there were a low seat option.

  • StripleStrom

    Middle-aged guy here, holding onto his 8 year old Speed Triple…
    I think there might be more interest than you know from us in something like this. If the Interceptor is reliable, I would definitely be interested. I love the looks. I like the simplicity. Low cost is always a bonus too.

  • Joe DeBiasi

    Uhhhhh cb500f cb500x 6 grand looks good and is the honda civic / toyota corolla of motorcycles.

  • TonyCarlos

    OK, so maybe I’m even more than middle aged, but I rather like the looks of the new twins. They obviously harken back to the heyday of great British twins, which we remember fondly.
    We also remember how poorly they ran, and how infrequently. THAT will be the key to RE’s success over here. The days of forgiving fiddly bikes are over.

    • Don Silvernail

      The new bike looks good and I wish them much success with it. However, calling this bike an Interceptor when it’s a parallel twin displacing only 650cc.s and has a cylinder head tipped forward like a Norton? This seems to show the company isn’t in touch with it’s own history! They should have called it something else and brought out a proper 750cc. Interceptor in the future.
      Bah, humbug!

  • Kevin

    Nicely written article. From a happy accident with the introduction of the UCE Classic in India to a global powerhouse. The future looks very bright!!

  • RedDon

    I’m always on the lookout for a new scoot that is different from what I’ve already owned and one of the new RE twins might be the answer. The problem I’ve had in the past was immediately missing the performance of the last bike I had, especially when moving from a sport bike to a cruiser. I need something that I can ride on the expressway and feel safe even though I try to stay off X-ways as much as possible. Two bikes ago I had an FZ09 and now I own a Bolt but for the most part, both were/are pretty common. Just maybe flying around on a Royal Enfield may be the answer. At least none of my neighbors are likely to have one.

  • jon

    Not only am I interested in, but also follow the Royal Enfield motorcycles, and even bought a new 500 Bullet back in 2007. And while I probably wouldn’t have wanted that bike as my only ride, it was a perfect bike to take out on a beautiful weekend ride through the country. I had total strangers run across heavily traffic’d four lane roads just to look at that Enfield. Why?
    https://www.facebook.com/photo.php?fbid=104097142978934&set=a.104096559645659.11382.100001359469733&type=3&theater

  • XRayHound

    It’s interesting that they call this facility a “Technology Center”, when the whole point of the company and its product line seems to be to eschew technology and development in order to appeal to a budget minded, retro-cool market.

    • major tom

      So modern tech is of no use in building retro? I’ll take more tech in my motor thanks especially when its air cooled, fuel injected and real world priced.

  • Dana Sterling

    Royal Enfield Topics:

    “Trying to do fun motorcycles.”

    I think that most riders know about the Royal Enfield bullet motorcycle and their long history with less-than-stellar quality control. The fact that Royal Enfield is the oldest continuous motorcycle company could be luck. However, I see it as a sign of good things ahead. It is no coincidence that a young 26-year-old engineering student ended Royal Enfield’s financial difficulties with a background in finance. Siddhartha Lal is the flashy, jet setting CEO with a bombastic style that certainly loves the brand and the trappings of his position.

    Is he and Royal Enfield a phony? A charlatan of the motorcycle industry? This motorcycle equivalent of Bollywood magic with lots of show and no go, Hell no! Mr. Lal in 2014 hired storied designer Pierre Terblanche of Ducati fame to design for the company. I think the Himalayan was a stumble on the resume of Pierre’s string of hits for Ducati; he might have felt Royal Enfield’s 113-year-old history was not enough to draw on for inspiration leaving (resigned) after 2 years with a heap of money. Next Royal Enfield purchased frame-building company Harris Performance. Would you hire a great designer with one of the most advanced engineering companies because you want to build shitty bikes? I see no luck here I see providence. Mr. Lal said of Harris performance after Royal Enfield bought them in 2015.

    “They’re proven expertise, deep insight and understanding of motorcycling will be invaluable for us in our journey towards achieving leadership in the global mid-sized motorcycling segment,” said Lal.

    I think Mr. Lal and the rest of Royal Enfield have a very good role model in John Bloor’s resurrection of Triumph Motorcycles from the dustbin of history to a 1.2 Billon dollar company in 20 years! What Mr. Bloor did is nothing short of astonishing however Triumph has moved up market briskly leaving a mid-sized hole in the line up. In the meantime, Royal Enfield swoops in with a retro classic twin 650cc at 47hp that is A2 license compliant to fill the hole, now that’s timing! Savvy marketing strategy or just lucky?

    “Time for motorcycling fun” is the slogan for the new “Twins”. It sounds like a combination of Honda’s “you meet the nicest people” combined with Kawasaki’s slogan “Let the good times roll”! The big question is will this reinvention of Royal Enfield be everything promised. I am willing to take a chance on Royal Enfield as a company that is not relying on luck. It is making it’s own or at lest paying for it. I love the Interceptor in orange and will be picking mine up in Enfield Connecticut. Now that is a good sign.

    By

    Dana Sterling

  • Ricky Lepre

    I’m for any motorcycle brand that makes a good affordable bike. As long as safety and quality are not comprised. Early days yet but I wish them well.

  • Eric

    Great article! I really think RE’s onto something here. If they bring the Continental in for $6k, and the reliability is good, they’ll have a real hit. I’d buy this ove the utterly forgettable CB500 series any day of the week. Joe DeBiasi’s right; it’s the real civic/corolla of the market. RE’s bike has the potential to be something even better; a character-filled, rewarding ride, for the same price.

  • Don Silvernail

    The lead photo for an article touting the new technology center shows a bent, tarnished RE badge held on by (incorrect?) old slotted screws with misaligned washers? Not sure the article contains enough words to counteract that image.

  • StreetHawk

    For comparison it’d be interesting to see the current facilities were the presently on sale models are manufactured. Of course a new facility is going to be high tech and we should invite the mainstream to help sell our image. The other take away here is North America should get over it self as it’s no longer the center of the motorcycle world. Time and sales will tell.

  • Jason

    Interesting that the article doesn’t mention that Royal Enfield “created” their UK technology center by purchasing Harris Performance in 2015.

    “Siddhartha Lal, CEO of Royal Enfield confirmed the deal this afternoon, saying ‘All of the current staff at Harris Performance will now become employees of Royal Enfield, taking responsibility of performance and development engineering for our new range of motorcycles. They will be part of Royal Enfield’s upcoming UK Tech Centre’.”

    http://www.motorcyclenews.com/news/2015/may/royal-enfield-purchases-harris-performance/

    • Kevin Duke

      That’s not really the whole story. While purchasing Harris was a smart move to get instant chassis-tech credibility, even more important was RE’s hiring of ex-Triumph and -Ducati personnel that are now integral pieces of the Centre.

      • Jason

        Maybe not the whole story but Harris is a big part of the story and missing from the article.

  • major tom

    OK, where are the dammed cats, or the dismal air injection? Government can’t stand this, it’s too cool.