2011 Indy Dealer Expo Report
With more than 800 exhibitors and 400,000 square feet of space, the Indy Dealer Expo is the largest business-only powersports trade show in the world. It’s the place to find out what’s new in the motorcycle world and to get a feel for the pulse of the two-wheel industry.
The show’s 44th edition took place from February 18 to 20 at the Indiana Convention Center. Organizers boast of the estimated 3.5 million pounds of exhibitor freight trucked in for the event.
Navigating the show was made easier via the Convention Center’s recent renovation and expansion, resulting on one contiguous space to trundle through instead of a dozen or more separate halls and rooms that stretched into several buildings.
In addition, areas were segmented so that, for example, all the tire and wheel companies were located in the same general space.
“The newly expanded Indiana Convention Center gives us the opportunity to fully develop our marketplace concepts, and allows attendees to easily find and interact with exhibitors, and browse product categories to maximize time spent at the show,” said Advanstar Communications Powersports Group Brand Director Kerry Graeber.
This year’s expo started out fairly slowly on Friday, but then gathered steam on the weekend days. Still, attendance was down from the glory days of a few years ago.
Nevertheless, there was still plenty to see on the floor of the convention center for what Advanstar, the show’s organizer, describes as “an unprecedented $145 million shopping experience.”
We invite you to come along for a stroll with us by clicking on our photo gallery to check out some of the stuff we saw this year.
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